Blog Archives

What To Do About Declining Listening for NPR Stations

Posted on 21 October, 2015 by Mark Ramsey

Listening to NPR member stations is slipping among younger listeners. That’s from new NPR data shared at the recent Public Radio Program Director’s Conference (always a great event, by the way). The writeup in Current reports: Average–quarter-hour (AQH) listening during morning drive time has dropped 11 percent in the past five years, and afternoon drive […]

Posted in decline, gwynne villota, listening trends, mark ramsey, mark ramsey media, Media, npr, prpd, Public Radio, radio, radio industry, ramsey-blog, trends

Why Nothing Changes in Talk Radio

Posted on 18 July, 2014 by Mark Ramsey

Today, I’m taking a back seat to the inimitable Darryl Parks, a legend in the world of commercial radio spoken word. Darryl has an extraordinarily blunt and insightful perspective on what ails Talk Radio, and you can read it here. A few highlights: I guess I hit close to home with my prior blog post on […]

Posted in clear channel, darryl parks, decline, disaster, general manager, Insights, mark ramsey, mark ramsey media, Media, nielsen, podcasting, ppm, program director, Public Radio, radio, radio industry, ramsey-blog, ratings, Talk Radio

What’s REALLY Happening To Radio Listening? Read This…

Posted on 25 September, 2013 by Mark Ramsey

In order to rally and fight a problem, we must begin by recognizing its existence. The realities of changing consumer usage have certainly provoked action for my clients in what used to be called “newspapers,” I can tell you. But radio has been slower to action not only because the trends have been less dire, […]

Posted in 2010, 2013, arbitron, Audio Trends, decline, hivio, Insights, listening, mark ramsey, mark ramsey media, Media, ppm, radio, radio industry, radio listening, Radio's Future, ramsey-blog, research, rrc, trends