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Dear FCC: What is Radio in 2018?

So the FCC is contemplating the relaxation of radio ownership rules. Some broadcasters want to own more stations under one roof in order to compete with more platforms attacking radio from the fringes. Central to this issue is what radio “is” now. In order to regulate something you need to know what it is and […]

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Posted in definition, fcc, mark ramsey, mark ramsey media, Media, nielsen, ownership, pandora, radio, radio industry, Radio's Future, ramsey-blog, regulation, rules. change, spotify, tower

Stop Picking on Pandora, Radio

So is Pandora “radio” or isn’t it? I have (correctly) argued “yes” here and here and here. “Radio” is a menu of value propositions – “jobs”, combinations of which consumers “hire your brand for” every time they choose to tune in. Many of those “jobs” are clearly shared with Pandora, thus making Pandora a substitute […]

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Posted in Audio, category, definition, Digital Strategy, iheartradio, Insights, Internet Radio, job, mark ramsey, mark ramsey media, online radio, pandora, radio, radio industry, ramsey-blog

What a Radio Brand is Now

Is your radio brand nothing more than the sound emanating from the speakers produced by your tower? Or is it something much more? Well, in 2012 and beyond it can be a LOT more. But understanding this requires a new way to think about what a radio brand is and how to leverage it across […]

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Posted in Audio, brand, branding, community, definition, featured, future, idea, illustration, mark ramsey, mark ramsey media, Media, megaphone, model, radio, radio industry, Radio's Future, RIU, second screen, true blood, video, Videos