demographics Archives - Radio Intelligence
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Surprise! Connected Car Users are Old and Rich!

Nielsen recently released a study that was not representative of the entire population. I know, so what else is new, right? Actually, this was their intention this time. It was a study of 5,985 respondents 18+ years old who either use or are extremely, very, or somewhat interested in at least one of the three connected life […]

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Posted in Audio, connected car, demographics, income, intention, mark ramsey, mark ramsey media, Media, nielsen, pandora, purchase, radio, radio industry, ramsey-blog, research, siriusxm, trends, volvo

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don’t forget that target keeps moving. And it has profound implications for radio. Check out this chart from Business Insider via WSJ: This chart shows the changes in US demographics (age only) over the past six years. What you’re looking at is a slight decline in the overall number […]

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Posted in 16 to 24, 25 to 54, 55+, Audio Trends, baby boom, business insider, change, demographics, Insights, listeners, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, trends, young, youth