desire Archives - Radio Intelligence
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The Power of Just Because

Spend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily welcoming new ideas unless those new ideas are attached to a firm business plan. On one hand, how can you blame folks for this? After all, shouldn’t everything we do at one stage or another […]

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Posted in desire, Insights, just because, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, ROI, slack, surprise

“Passion is the Great Persuader” – Q&A with Tom Asacker, Part 2

This is Part 2 of my special conversation with branding guru and author Tom Asacker. If you missed Part 1 go here. Tom and I talk about his new book, The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe. Watch the complete Q&A […]

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Posted in Advertising, attention, branding, brands, business of belief, desire, Insights, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, tom asacker

“You Can’t Create Desire through Advertising” – Q&A with Tom Asacker, Part 1

Tom Asacker is an advisor to major brands like Procter & Gamble, UPS, and G.E. and the author of many thoughtful and incisive books on branding and marketing. He is one of the brightest minds in any business, and his latest book is his best yet: The Business of Belief: How the World’s Best Marketers, Designers, Salespeople, […]

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Posted in Advertising, Audio, book, branding, brands, business of belief, desire, featured, Insights, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, tom asacker, video, Videos

Radio’s Short-Term Emphasis May Be Fatal

I’ve been writing a lot lately about the tie-breaking value of doing the “unnecessary” – The idea that doing what’s not necessarily “important” (at least not yet) can eventually become the decisive difference making your brand more desirable than all the others. Doing what’s “unnecessary” means doing what you don’t have to do. Or do […]

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Posted in amazon, broadcasting, business insider, desire, jeff bezos, long term, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, short term