diary Archives - Radio Intelligence
Blog Archives

Long-Term Trends in Radio Listening Revealed

One of the biggest secrets in radio is what’s happening to listening over the long term. Talk to insiders and they will acknowledge that while a huge majority of Americans still listen to the radio the amount of time spent listening continues to decline. Or does it? Well, it depends on how you measure it. […]

See more ›

Posted in diary, down, eCBET, joanne church, mark ramsey, mark ramsey media, Media, meter, nielsen, ppm, pumm, pur, radio, radio research consortium, Radio's Future, ramsey-blog, ratings, report, research, rrc, trends, voltair

Which is Better? PPM or Diary?

Now that’s a post title which speaks for itself. And by “which is better?” I don’t mean “which is more accurate?” I mean which is better for our clients? And the answer is not at all what we might assume. Watch: Please upgrade your browser Prefer audio?  Try this: Download mp3 (You can subscribe to […]

See more ›

Posted in arbitron, Audio, better, diary, featured, mark ramsey, mark ramsey media, Media, ppm, radio, radio industry, RIU, video, Videos, which