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What if Digital for Radio is a Profit-Enabler, not a Profit-Center?

I came across an interesting opinion recently in a Fast Company piece called “Why VCs Still Love Social Media” in spite of legendary roadblocks to monetization: If monetization is such a problem, why do VCs keep investing in social media? At [VC firm] Greycroft, we’re looking for consumer sites that have massive consumer adoption tied […]

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Posted in centers, digital, digital guru, digital platform, Digital Strategy, ecosystem, enable, fast company, greycroft, greycroft partners, instagram, investment, mark ramsey, mark ramsey media, Media, monetization, profit center, profit enabler, profits, radio, radio industry, Radio's Future, RIU, ROI, social issues, viddy, view not

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does […]

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Posted in Advertising, arbitron, Audio, brand, chris bell, communication design, consumer, digital platform, Digital Strategy, dramatically improve, engagement, Gamification, graphic design, improve, interview, mark ramsey, mark ramsey media, marketing, Media, monetize, platforms, podcasts, radio, radio brands, radio industry, RIU, transforms, triton, triton digital

What if Listeners Don’t Want to “Engage” with your Radio Brands?

There’s this assumption in digital-land that everybody wants to “engage.”  That “engagement” is the ultimate goal of all digital activities. So then why is there so little “engagement” with most radio brands online? Is it because radio brands are poorly represented on digital platforms?  Or is it because most (but certainly not all) listeners use […]

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Posted in Advertising, brand, brand online, communication design, digital, digital platform, Digital Strategy, engage, engagement, follow, graphic design, heart, listener, littlest, mark ramsey, mark ramsey media, Media, platform, radio, radio brands, radio industry, RIU, usage