discovery Archives - Radio Intelligence
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The Problem With Podcasting is NOT Discovery

If you were to survey most folks in the podcast space, they’d tell you that the primary problem they face is surfacing their content: Discovery. That, of course, is the natural perception you’d expect to find among people with too-small audiences who can’t reconcile the size of their audience with the scale of the always-on, […]

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Posted in attention, bravo, discovery, distribution, game of thrones, hbo, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, real housewives, serial, this american life

How to Make Your Online Audio Go Viral

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being shared.” So why is it so tough to share audio online? In some cases the sharing capability is clunky or nonexistent. But even where conventional sharing functions exist there are two larger problems: […]

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Posted in Audio, Audio Trends, avengers, consumption, contagious, Digital Strategy, discovery, hollywood reporter, how to, howard stern, mark ramsey, mark ramsey media, mashable, Media, new york times, online, podcasting, radio, radio industry, Radio's Future, ramsey-blog, robert downey jr., siriusxm, soundcloud, spread, viral

Music Discovery is Overrated

Last week Seth Godin penned a piece titled “Discovery Fatigue.” In it he argued that a little bit of discovery goes a long way, and the zeal to discover at the beginning of something wanes as time and life go on. Seth offers three reasons for this: First, once you’re busy with what you’ve got, […]

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Posted in avengers, discovery, malcolm gladwell, mark ramsey, mark ramsey media, Media, movie, overrated, radio, radio industry, Radio's Future, ramsey-blog, seinfeld, seth godin, songs, tv

Radio and Music Discovery – What it Really Means

You’ve probably heard about the new Nielsen study indicating that radio remains the leading way folks discover new music. From RollingStone.com: Forty-eight percent of listeners discover music via FM and AM stations, according to a new Nielsen Music 360 study of 3,000 online consumers. In second place for music discovery are friends and relatives at […]

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Posted in discover music, discover new music, discovery, forty eight, Insights, itunes, mark ramsey, mark ramsey media, Media, music, music 360, music discovery, music listener, music radio, nielsen music, online consumer, radio, radio and music, radio industry, Radio's Future, RIU, rolling stone, view music