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“Radio” is not a Brand

When we say things like “let’s whip up a better story for radio to convince folks how important it is in their lives” we are fighting an impossible battle for this reason: “Radio” is not a brand. “Radio” is a distribution platform for brands, where the brands can, should, and do live on other platforms, […]

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Posted in brand, branding, brands, distribution, distribution channel, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, station