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Blog Archives

Is NPR’s Future All Used Up?

Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference […]

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Posted in app, buzzfeed, conference, death, dominos, donald trump, Facebook live, future, hillary clinton, lessons, mark ramsey, marketing, Media, Media Unplugged, nor, pizza, podcasts, prince, ramsey-blog, social media, tom asacker, trends, unplugged

Media Unplugged: Netflix’s Secret Way to Predict Your Likes

Netflix’s Secret Way to Predict Your Likes. And… Twitter Streams NFL Games – that’s GREAT – for the NFL. It’s episode 40 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about how YOU can “hack the media” the Donald Trump way, what it means when 2,000 YouTube […]

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Posted in bloomberg, donald trump, garbage, hack, mark ramsey, Media, Media Unplugged, million subscribers, netflix, nfl, podcast, podcasts, predict, ramsey-blog, shopify, slogan, tastes, tom asacker, Twitter, youtube

Media Unplugged: Donald Trump’s 10 Brand Secrets – Revealed!

Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode 36 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book […]

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Posted in 10, book, bookinabox, brand, donald trump, mark ramsey, marketing, meaningless, Media, Media Unplugged, podcasts, publishing, ramsey-blog, secrets, tagline, tom asacker, unplugged

One Surprising Thing Radio Can Learn from Donald Trump

I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not bother. There’s one, however, that you may find surprising. The Trump campaign has on file the name, phone number, address, and email of every one of the tens of thousands […]

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Posted in big data, donald trump, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, politics, radio, radio industry, ramsey-blog, strategy, trends, trump

An Explosion in Ad-Blocking means Ad-Mageddon for Publishers!

Ad-Blocking is About to Go Mainstream, and it’s Ad-Mageddon for Publishers! And… Mashable Teams Up…with Dan Rather?! It’s episode 25 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for Donald Trump, Amazon’s strange new “Dash” button, the Lexus Hoverboard, and more. Listen as we go inside media to reveal the […]

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Posted in 2015, ad-blocking, ad-mageddon, Advertising, amazon, dan rather, dash, donald trump, hoverboard, iOS, lexus, mainstream, mark ramsey, mashable, Media, Media Unplugged, publishers, ramsey-blog, rant, rave, slide, tom asacker, unplugged

How to Make News Stories go Viral

How do you make a news story go viral? Also: Marriott – it’s a hotel chain; no, it’s a film studio! And what that means for all brands. It’s episode 11 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, Tom rants about the Pope who pulls no punches and Mark rants about TV’s Celebrity Apprentice, […]

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Posted in celebrity apprentice, chain, donald trump, film studio, hotel, mark ramsey, marriott, Media, Media Unplugged, news, podcast, podcasts, pope, punch, ramsey-blog, rant, rave, story, tom asacker, unplugged, viral