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Help! They’re Abandoning Your Podcast!

Some interesting new podcast usage stats, as reported in eMarketer: Research from Bridge Ratings looked at the abandoment [sic] rates of podcasts among US listeners. A quarter of US podcast listeners abandoned podcasts that ran 45 to 60 minutes, though a lower 15% of respondents abandoned podcasts longer than 1 hour. Shorter podcasts had significantly lower […]

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Posted in abandon, abandonment rate, bridge ratings, emarketer, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, ramsey-blog

A Choppy Stream Ahead for NextRadio

With a great flourish, the powers-that-be behind the NextRadio app have announced that this week shall begin a thunderous effort to enlist one constituency so far utterly lacking in enthusiasm for NextRadio’s product: Consumers. And so begins an onslaught of over-the-air radio spots designed to lead consumers to download an app that will not work on most […]

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Posted in bill freund, clip interactive, digital, Digital Strategy, emarketer, emmis, fm, FM on Mobile Phones, mark ramsey, mark ramsey media, Media, mobile phone, nab, nextradio, online radio, rab, radio, radio heard here, Radio's Future, ramsey-blog

What is Radio’s “Fair Share” of Revenue?

“Radio does not get its fair share [of ad revenue],” says Radio Ink. That’s based on a new eMarketer report indicating that consumers aged 18+ spend 12% of their media time with radio, while radio receives only 9.3% of the ad spend. Radio Ink’s premise is flawed in two ways: First, there’s no such a thing […]

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Posted in ad share, Advertising, emarketer, facebook, mark ramsey, mark ramsey media, Media, print, radio, radio industry, radio ink, ramsey-blog, revenue, share

Digital Media: What’s in Store for 2013

Here are some stats from a brand new eMarketer report on U.S. digital media usage changes from now to 2013. I’ll focus on some highlights relevant to broadcasters: Facebook users:  147 million, up 4% Twitter users: 36 million, up 14% Smartphone users: 138 million, up 19% Mobile Internet users: 144 million, up 18% Mobile video […]

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Posted in 2013, answers, broadcasting, changes, computing, digital, digital consumer, digital media, digital omnivore, Digital Strategy, emarketer, industry, mark ramsey, mark ramsey media, Media, media usage, mobile banking, mobile web, quick answers, radio, radio industry, real time web, RIU, smartphones, store, strategy, technology, the quick, Twitter, what's

Radio’s Mobile Challenge

I think most broadcasters are thinking about mobile all wrong.  The thinking goes like this: “We need a dedicated mobile app for our station!” Or… “We need to get our stations on mobile apps that already exist, like Tunein or IHeartRadio!” Both of these are wrong (or at least vastly insufficient) for the same reason: […]

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Posted in Advertising, app, emarketer, iheartradio, kleiner perkins, local, mark ramsey, mark ramsey media, mary meeker, Media, mobile, radio, radio industry, Radio's Future, Richard Ting, RIU, tunein