Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a […]
The Secrets to Facebook Engagement for Radio
Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting’s sake. And no longer is money involved in […]