Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms. Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does […]
There’s this assumption in digital-land that everybody wants to “engage.” That “engagement” is the ultimate goal of all digital activities. So then why is there so little “engagement” with most radio brands online? Is it because radio brands are poorly represented on digital platforms? Or is it because most (but certainly not all) listeners use […]
The Secrets to Facebook Engagement for Radio
Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting’s sake. And no longer is money involved in […]