engagement Archives - Radio Intelligence
Blog Archives

The Secrets to Facebook Engagement for Radio

Now that Facebook is all but “pay for play,” what’s the best way for you to maximize your time and your investment on the platform as you build out your social media engagement for your radio brand? No longer is it worth wasting time posting for posting’s sake. And no longer is money involved in […]

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Posted in best practices, brand, comment, engagement, facebook, like, mari smith, mark ramsey, mark ramsey media, Media, radio, radio station, ramsey-blog, research, share, social media

Listeners are Blocking Radio Ads

Recently, Seth Godin penned a great piece on ad blocking. Yes, I know – you can’t block the ads on your local radio station. That’s the beauty of a linear, non-digital programming stream. Hooray! But actually, people block radio ads all the time. Every time a consumer switches stations or switches from radio to a […]

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Posted in ad-blocking, ads, Advertising, blocking, consumers, engagement, frequency, impact, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, radio spots, ramsey-blog, reach, seth godin

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does […]

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Posted in Advertising, arbitron, Audio, brand, chris bell, communication design, consumer, digital platform, Digital Strategy, dramatically improve, engagement, Gamification, graphic design, improve, interview, mark ramsey, mark ramsey media, marketing, Media, monetize, platforms, podcasts, radio, radio brands, radio industry, RIU, transforms, triton, triton digital

What if Listeners Don’t Want to “Engage” with your Radio Brands?

There’s this assumption in digital-land that everybody wants to “engage.”  That “engagement” is the ultimate goal of all digital activities. So then why is there so little “engagement” with most radio brands online? Is it because radio brands are poorly represented on digital platforms?  Or is it because most (but certainly not all) listeners use […]

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Posted in Advertising, brand, brand online, communication design, digital, digital platform, Digital Strategy, engage, engagement, follow, graphic design, heart, listener, littlest, mark ramsey, mark ramsey media, Media, platform, radio, radio brands, radio industry, RIU, usage