entertainment Archives - Radio Intelligence
Blog Archives

hivio 2016: How Radio Can Do Social Media Right

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and several OTT video players? Todd Beck is CEO & Founder of Beck Media & Marketing, the agency dozens of TV, OTT, and Tech companies look to for potent digital strategies that get […]

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Posted in 2016, Audio, beck media, best practices, branding, entertainment, hivio, interview, Interviews, mark ramsey, mark ramsey media, marketing, Media, radio, radio industry, ramsey-blog, social media, todd beck

Why Data Caps Don’t Matter for Audio

Do consumers want radios built into their mobile devices so they can save on precious bandwidth? In other words, does the use of audio streaming itself push bandwidth past available data caps? Is audio a “data hog”? Is there a consumer problem here? I have previously argued that audio streams are, in fact, fairly economical. Even […]

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Posted in bandwidth, emmis, entertainment, fm, FM on Mobile Phones, Internet Radio, mark ramsey, mark ramsey media, Media, mobile phones, next radio, nextradio, online radio, pandora, radio, ramsey-blog, streaming data cap

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown […]

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Posted in Audio, entertainment, information, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, reach, time spent listening, tom taylor, trends, tsl

6 Reasons Radio Listeners IGNORE Your Morning Show

You know the routine. Your radio station introduces a new morning show and you sit back and wait for the magic to happen. And you wait…and you wait. Still, the audience doesn’t know them, doesn’t care about them, or knows them and still doesn’t care about them. Why is this happening? Six reasons: 1. Because […]

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Posted in content, entertainment, ignore, Insights, mark ramsey, mark ramsey media, Media, Morning Radio, morning show, Personalities, radio, radio industry, ramsey-blog, ratings, reasons, risk, talent

Whatever Happened to Podcasting?

[A longer version of this post appeared in NetNewsCheck] “Podcasting” is the term describing the creation and consumption of on-demand video and especially audio. It was the “next big thing” – about six or seven years ago. And today? Not so much. That doesn’t mean there isn’t a lot of podcasting going on out there. […]

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Posted in Adam Carolla, AGOGO, apple, Audio, comedy, entertainment, future, Insights, libsyn, marc maron, mark ramsey, mark ramsey media, Media, podcasting, podcasts, radio, radio industry, ramsey-blog, slate political gabfest, stitcher, strategy

After that Radio Job….

It has been a day of dazzling conversations for me on behalf of one non-radio client. From emails and conversations with movie studios, a TV network, major entertainment blogs, and even a Hangout with the folks at Google, it’s all about drumming up action surrounding an event – a piece of content. It’s a reminder […]

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Posted in blogs, clear channel, entertainment, fired, firings, google, hangout, job, mark ramsey, mark ramsey media, Media, movie, radio, radio industry, Radio's Future, RIU, studios, tv

Radio, Comic-Con, and the Future of Entertainment

Comic-Con opens this week in San Diego. It’s ground zero for media and popular culture and one of the biggest star-studded events this side of Oscar. What better excuse to talk to Rob Salkowitz, author of Comic-Con and the Business of Pop Culture. But it’s the book’s subtitle that has the most relevance for a […]

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Posted in Audio, branding, comic con, entertainment, featured, future, Insights, interview, Interviews, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, rob salkowitz, transmedia, video, Videos

Clear Channel’s Terrific New Name

Agita swept over the radio industry at the end of last week as Clear Channel announced that “Clear Channel Radio” is now “Clear Channel Media and Entertainment.” This is something that should surprise no one.  I first noticed this “new” name in the email signatures of several Clear Channel execs over the past year. And […]

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Posted in bob pittman, clear channel, entertainment, Insights, mark ramsey, mark ramsey media, Media, name, radio, radio industry, Radio's Future, RIU