exclusive Archives - Radio Intelligence
Blog Archives

Pandora to Exclusively Stream Serial Podcast – and What It Means

Beginning later this month, Pandora becomes the exclusive streaming home for the uber-popular Serial podcast. And starting next year, Pandora adds Serial’s sister radio show/podcast This American Life (on what can only be a non-exclusive basis). I’ve been thinking about the consequence of this announcement, and here’s the best I can come up with: It’s good […]

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Posted in exclusive, mark ramsey, mark ramsey media, online radio, pandora, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, serial, slacker, spotify, streaming

What’s EXCLUSIVE about your Radio Brand?

If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s strategy would be to secure new music exclusives from some of the industry’s hottest artists, and I wrote about how exclusives were set to power the next generation of online radio competition and, by association, all radio competition. […]

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Posted in apple, apple music, brand, Digital Strategy, exclusive, exclusives, mark ramsey, mark ramsey media, Media, music, radio, radio industry, Radio's Future, ramsey-blog

Exclusives Power the Next Generation of Online Radio Competition

Once it was enough just to stream whatever the music industry pumped out. The marketplace was littered with online radio alternatives large and small. This was fine when there was nothing but blue sky and everyone was land-grabbing to scale distribution as quickly as possible. But now the online radio ranker has winners and losers – […]

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Posted in amp, apple, beats, exclusive, florence and the machine, KISS, mark ramsey, Media, radio, radio industry, Radio's Future, ramsey-blog, taylor swift

Target’s Dilemma Shows the Way for Radio

On the surface, retailer Target may not have a lot to do with your radio brand. But look closer, because the similarities are staggering. Like radio, Target has a wide array of items, together aimed at a broad-based, massive audience.  Like radio, Target is suffering from a million tiny cuts as Internet options eat into […]

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Posted in branding, exclusive, Insights, lady gaga, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, Radio's Future, RIU, siriusxm, strategy, target