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What’s EXCLUSIVE about your Radio Brand?

If you aren’t the exclusive provider for something meaningful, you’re sunk. In April, I shared Bloomburg’s report that Apple Music’s strategy would be to secure new music exclusives from some of the industry’s hottest artists, and I wrote about how exclusives were set to power the next generation of online radio competition and, by association, all radio competition. […]

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Posted in apple, apple music, brand, Digital Strategy, exclusive, exclusives, mark ramsey, mark ramsey media, Media, music, radio, radio industry, Radio's Future, ramsey-blog