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Breakthrough Digital Strategy for Radio – Federated’s James Derby

In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate? That’s why James Derby spoke at hivio, the audio future festival held a while back in LA. James has led the development of some of the boldest, most inventive, […]

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Posted in 2015, Audio, digital, digital marketing, federated, future, hivio, Interviews, james derby, local, los angeles, mark ramsey, Media, mobile, radio, ramsey-blog, sports, strategy

Radio Sellers and Programmers are finally on the Same Side

Value to clients is about more than running ads.  And value to consumers is about more than simply playing music. That’s the new world of radio today. No longer is there a “sales side” or a “programming side.”  Nowadays there’s only one “side” and it’s the “value side.” Value to clients and consumers at the […]

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Posted in Audio, featured, federated, federated media, future, ideas, james derby, mark ramsey, mark ramsey media, Media, programming, radio, radio industry, Radio's Future, RIU, sales, same, sellers, side, value, video, Videos