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Why Doesn’t Radio “Talk” to Women?

Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows from the likes of Dr. Laura and Dr. Ruth and Sally Jesse Raphael spotlighted radio’s incomparable ability to be intimate and one-to-one even as it’s one-to-many. But does radio “talk” to women today? […]

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Posted in audience, dr. laura, dr. ruth, format, formats, hannity, Insights, limbaugh, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, sally jesse raphael, the view, women

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really? First, recognize that the ranker is based on Persons 6+. Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come […]

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Posted in #1, 2013, format, information, Insights, mark ramsey, mark ramsey media, Media, news, news/talk, nielsen, number one, Public Radio, radio, radio industry, ramsey-blog, trends

Listeners are People First, Format Fans Second

Recently I was asked to speak to a group of broadcasters representing one format. “Tell us more about fans of our format,” I was asked. But wait, why limit insights to fans of any one format just because that’s the only format in the room? This is not a research study, after all, it’s a […]

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Posted in broadcasting, format, future, Insights, mark ramsey, mark ramsey media, Media, people, radio, radio industry, ramsey-blog

Maybe News doesn’t work on FM?

So another News option vanishes from the dial in NY and Chicago. Does this mean “News doesn’t work on FM?” Of course not. It just means these stations in these specific formats executing what they did didn’t work well enough in these markets at this time. Perhaps these markets are just too news-soaked to reward […]

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Posted in all news, all the news, chicago, dialer, fm, format, mark ramsey, mark ramsey media, meant, Media, merlin, new york, news, news/talk, ny, options, radio, radio formats, radio industry, randy michaels, RIU, Talk Radio, the dial, the news, walter sabo