By now you’re probably familiar with the recently announced initiative from FOX that will reduce commercial content to just two minutes per hour by 2020. This comes as audiences are spending less time on network TV and more time on OTT (over the top) platforms like Amazon and Netflix. While in some cases younger demographics […]
Communicating the FOX Sports TV Way
Recently I was given a slim but potent handbook made for FOX Sports’ TV commentators. It was created by FOX’s David Hill in 2010. Every one of their commentators gets a copy of this terrific little gem, and I wanted to share some of its highlights with you, since the lessons apply to communicators in […]