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“What Else Ya Got?”

Not long ago I was pitching a TV project to a cable network programming head. It wasn’t quite the right fit, evidently, and he told me so. But then he asked a question I hadn’t expected: “What else ya got?” Um, that’s it, I’m afraid! I had one project in mind and that was the […]

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Posted in fresh, ideas, innovations, Insights, KISS, mark ramsey, mark ramsey media, Media, mix, new, radio, radio industry, ramsey-blog, star

Radio is Afraid of Change

There’s no doubt about it: Consistency matched to consumer expectations is a big reason why listeners keep coming back to the brands they love. But what happens when new choices and the novelty packed into them abound? And not just “radio” choices, but attention-getting distractions which occupy the same block of time that otherwise would […]

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Posted in arbitron, fresh, innovation, Insights, mark ramsey, mark ramsey media, Media, new, nielsen, ppm, radio, radio industry, ramsey-blog, risk, strategy, trends