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Pandora’s Future in Your Car

Today Radio Ink reported that Pandora is being dropped from Toyota’s dash display. The report was based on an email sent to Toyota Entune users by the carmaker. Is this dire for Pandora? Should radio be celebrating? No. And no. I own a late model Toyota and I received that email. First, anyone who is forced […]

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Posted in Advertising, android auto, apple, carplay, entune, future, mark ramsey, mark ramsey media, pandora, radio, radio industry, Radio's Future, ramsey-blog, technology, terrible, toyota, trends

Lessons for Radio from the Roseanne Revival

Well the ratings are in, and the revival of the classic sitcom Roseanne is a huge hit: The first two episodes of Roseanne, a full hour at the top of the ABC lineup, won the night by both adults 18-49 and total viewers. The show averaged a 5.1 rating in the key demo and 18.1 million […]

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Posted in future, hit, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, ratings, roseanne

AM Radio: With Friends Like This…

Everybody loves AM radio, right? Everybody needs AM radio, right? Hmm. Maybe not. Imagine a world where a new auto model dispenses with AM radio, but even so experiences blockbuster consumer demand. Of course, I’m talking about Elon Musk’s forthcoming Tesla Model 3: Elon Musk, during a conference call hosted by Goldman Sachs a few […]

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Posted in am, am radio, association, broadcasters, california, future, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, scba, southern, tesla

Here’s How Your Radio Company Can Make Some Money This October

Every broadcaster is on the hunt for non-traditional revenue, right? Everyone wants to leverage their amazing audience attention and focus that attention on money-making opportunities that go beyond spots. Well, here’s a groundbreaking opportunity for you to do just that. October. It’s the season of Halloween. It’s also the season where local haunted attractions and […]

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Posted in Advertising, compelling, future, halloween, Inside Psycho, ntr, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog, revenue, unique, wondery

Is The Radio Industry Too Selfish?

For years now, many in the radio industry have viewed the challenges they face from technology and consumer trends all wrong. They have seen it from the perspective of the radio industry, not the consumer. The latest example is illustrated in this article, titled: “As TuneIn Continues Subscription Push; Where Does AM/FM Go?” Setting up […]

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Posted in future, mark ramsey, mark ramsey media, Media, netflix, radio, radio industry, Radio's Future, radioinsight, ramsey-blog, shonda rhimes, subscription, tunein

Access To Your Radio Station Is Not Enough

This one is going to upset some of you, so get ready…. Recently I did some research where listeners were asked what platforms they listened to and where they listened to them. One respondent, a 40’ish woman with a teenaged son, indicated that her son would never listen radio “because he’s always wearing those headphones […]

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Posted in access, alexa, apple music, future, mark ramsey, mark ramsey media, Media, online radio, radio, radio industry, Radio's Future, ramsey-blog, skill, spotify, streaming

Media Unplugged: Inside Media’s Data-Driven Future

Inside media’s data-driven future. And… Here’s how advertisers ignore data. Plus, rants and raves about overt messaging and suspension of disbelief, Disney’s new Star Wars Land, and how Suave fooled a bunch of beauty influencers into thinking it was luxury haircare – but how the joke may be on Suave. It’s episode 62 of Media Unplugged […]

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Posted in Advertising, data, disney, evaus, future, mark ramsey, Media, Media Unplugged, podcast, podcasts, ramsey-blog, stackadapt, star wars, suave, tom asacker

Here’s How Radio Gets MORE Important In Cars

I have written extensively about the challenges radio will have in cars with a dashboard which is built to sync with Apple Carplay and Android Auto. I have also written a lot about what happens to radio when cars drive themselves (hint: It gets ugly). But there’s another force out there and it’s a force in […]

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Posted in alexa, amazon, android auto, apple carplay, Audio, car, ces, ford, future, in-car, listening, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, radio, Radio's Future, ramsey-blog, sync, technology, trends

Facebook Live Audio – So What?

Cue the panic in the radio streets. Facebook is moving into the audio space by making available a publishing tool called “Live Audio.” “Should you be worried?” asks Radio Ink (which should be in a position to answer that question rather than ask it). First, let’s acknowledge the utter inevitability of this announcement. Facebook’s job […]

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Posted in Advertising, facebook, future, impact, live audio, mark ramsey, mark ramsey media, Media, Moble Audio, podcast, podcasts, radio, radio industry, Radio's Future, ramsey-blog, revenue, trends

And the Future of Radio is…

I love “future of radio” discussions, even though the premise of the phrase is completely wrong. Radio people care about “the future of radio” – listeners don’t. Indifference to what listeners really care about is why Clear Channel didn’t acquire Pandora when it was bargain-priced. It’s why there are many podcasts that sound like radio […]

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Posted in anya grundman, commercial radio, Digital Strategy, future, hivio, mark ramsey, mark ramsey media, Media, npr, Public Radio, radio, radio industry, Radio's Future, ramsey-blog, roger lamay, trends, wxpn