hits Archives - Radio Intelligence
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The Biggest Problem with Podcasting is…

Everyone’s abuzz about podcasting! Well, kind of. Maybe not everyone. You’ve probably seen the 2016 stats: According to Edison, 21% of Americans ages 12 and up have listened to a podcast in the past month. That’s followed by this spin on trends: “That is up from 17% in 2015. Monthly podcast listenership has increased 75% since […]

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Posted in growth, hbo, hits, mark ramsey, mark ramsey media, Media, need, netflix, podcast, podcasting, podcasts, problem, radio, radio industry, ramsey-blog, trends

And Radio’s Best Chance for the Future is…

If there’s one book this year that best sums up what the radio industry has to do to compete in a world of infinite choice, it’s this one: Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment. It’s a heavily researched and highly readable book by Harvard professor Anita Elberse. I talked with Anita to test […]

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Posted in am, amazon, anita elberse, big bets, blockbusters, espn, future, harvard, hits, Insights, Interviews, itunes, label, long tail, mark ramsey, mark ramsey media, maroon 5, Media, netflix, nfl, octone, radio, radio industry, Radio's Future, ramsey-blog, risk, small bets, sports, trends

How to Pick the Hits

The “golden gut.” It’s what separates those who can pick a hit from the rest of us. But what does the science tell us? Its lesson is unambiguous: Hits are total flukes. Well not entirely. A number of years ago students at Columbia staged an interesting experiment, described here by Tim Sullivan at HBR: [Doctoral […]

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Posted in columbia, harvard business review, hbr, hits, how to, mark ramsey, mark ramsey media, Media, music, parallel worlds, pick, radio, radio industry, ramsey-blog

Here’s to Failure!

Nobody wants to fail. Yet we inherently know that without taking risks – without risking exactly the failure we fear so much – the big successes are likely to remain out of reach. Recently I was with a Broadway theater producer – someone who has produced famous shows you know quite well – and he […]

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Posted in big success, biggest failure, broadway, fail, failure, fear, hits, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, reacher, remains, risk, RIU, success, the failure