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What if Christmas Music on Radio Isn’t Popular After All?

Posted on 15 December, 2015 by Mark Ramsey

The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let’s go all in and market the heck out of it! But what if […]

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Posted in Christmas, holiday, listeners, mall, mark ramsey, mark ramsey media, Media, merchant, music, nielsen, online radio, radio, ramsey-blog, ratings, trends

What if Distribution is King and Content is Crap?

Posted on 11 November, 2015 by Mark Ramsey

Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and REI’s Black Friday gimmick. It’s episode 31 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button […]

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Posted in branding, content, distribution, holiday, king, lefsetz, mark ramsey, Media, Media Unplugged, podcasts, radio, ramsey-blog, red cup, rei, starbucks, tom asacker, unplugged