holiday Archives - Radio Intelligence
Blog Archives

What if Christmas Music on Radio Isn’t Popular After All?

The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let’s go all in and market the heck out of it! But what if […]

See more ›

Posted in Christmas, holiday, listeners, mall, mark ramsey, mark ramsey media, Media, merchant, music, nielsen, online radio, radio, ramsey-blog, ratings, trends

What if Distribution is King and Content is Crap?

Maybe distribution is king! And… Content is crap. Plus, rants and raves on the ridiculous controversy over Starbucks’ holiday red cup and REI’s Black Friday gimmick. It’s episode 31 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button […]

See more ›

Posted in branding, content, distribution, holiday, king, lefsetz, mark ramsey, Media, Media Unplugged, podcasts, radio, ramsey-blog, red cup, rei, starbucks, tom asacker, unplugged