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Your Audio Does Not Want to Go Viral

Everybody wants to go viral. It’s as if your little corner of fame or infamy is not complete unless you have some tidbit of content achieving the kind of exponential exposure that used to require things like, say, TV or radio. The same goes for those who create audio content and post it online with all […]

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Posted in Audio, buzzfeed, dan patrick, Digital Strategy, facebook, going viral, how to, howard stern, jenna weiss-berman, mark ramsey, mark ramsey media, Media, npr, online radio, podcasting, Public Radio, radio, radio industry, ramsey-blog, rush limbaugh, serial, this american life, viral, virality

How to Hire Radio Talent

This week I was called by a radio industry trade and asked an interesting question: How should radio stations hire differently in this new age? In other words, what qualifications should we be looking for in talent, programming, and sales that are different from today’s conventional qualifications? This is a great question, so let me […]

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Posted in comic con, Digital Strategy, hire, howard stern, keith olbermann, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, Radio's Future, ramsey-blog, recruiting, rules, talent

How to Make Your Online Audio Go Viral

Video goes viral, but what about audio? I have never even heard the expression “viral audio,” have you? “Going viral” means “being shared.” So why is it so tough to share audio online? In some cases the sharing capability is clunky or nonexistent. But even where conventional sharing functions exist there are two larger problems: […]

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Posted in Audio, Audio Trends, avengers, consumption, contagious, Digital Strategy, discovery, hollywood reporter, how to, howard stern, mark ramsey, mark ramsey media, mashable, Media, new york times, online, podcasting, radio, radio industry, Radio's Future, ramsey-blog, robert downey jr., siriusxm, soundcloud, spread, viral

Radio’s Crisis of Personality

One of radio’s greatest advantages relative to competing media are its personalities – or at least that could be an advantage. But a “personality” isn’t simply a voice on the air. For a personality to matter he or she must be a genuine talent, someone with “star power” who magnetizes an audience because he or she is […]

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Posted in bob and tom, casey kasem, dick clark, dj's, elvis duran, famous, hosts, howard stern, mark ramsey, mark ramsey media, Media, most, online, Personalities, podcasting, radio, radio industry, Radio's Future, ramsey-blog, ryan seacrest, satellite, soylent green, star, talent, wolfman jack

The Secret of Howard Stern

Bob Lefsetz penned a great piece in praise of Howard Stern recently. I recommend you check it out. It’s great not simply because he hits all the right notes about Howard, although he does. It’s great because Bob deciphers the real secret to Howard’s success, a secret available to anyone who considers themselves “talent.” Says […]

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Posted in america's got talent, bob lefsetz, howard stern, mark ramsey, Morning Radio, radio, radio industry, ramsey-blog, Satellite Radio, secret, siriusxm, talent

The New Auto Dashboard: Is Radio Screwed?

Last week, Google announced Android Auto, which – like Apple’s CarPlay – aims to fully fulfill the promise of the so-called connected car. Watch this video to see an illustration of how the platform integrates music, both from Google Play and from third party apps like Pandora or iHeartRadio: So what does this mean for […]

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Posted in Advertising, android auto, apple, Audio, Automotive, carplay, chelsea handler, family ties, future, google, google play, howard stern, iheartradio, infotainment, Internet Radio, itunes radio, mark ramsey, mark ramsey media, Media, Moble Audio, nielsen, pandora, radio, radio industry, Radio's Future, ramsey-blog, refresher, sean hannity, spotify, starbucks, stitcher, tunein

6 Lessons for Radio from Game of Thrones

There’s a lot any radio brand can learn from watching TV, especially good TV. Take Game of Thrones, for example. Almost 7 million viewers watched last Sunday night, topping the series’ previous viewing record. There are at least 6 lessons for radio brands from Game of Thrones: 1. Build for Quality Yes, talent is expensive. Yes, […]

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Posted in branding, characters welcome, Frank Underwood, game of thrones, Gordon Gekko, hbo, howard stern, Insights, j.j. abrams, lost, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, ted, Tony Soprano, usa, Walter White

Hey Radio: “The Shark is Not Working”

JAWS is a classic movie not because of its shark but because its shark is hardly in the movie. Check out what the late producer Richard D. Zanuck told Rue Morgue about the shark that was, it seems, almost never working: Steven [Spielberg] and I have often looked back and said, “You know, if we […]

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Posted in howard stern, Insights, jaws, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, richard d. zanuck, rue morgue, rush limbaugh, shark, steven spielberg, working

Radio is Ignoring “Pre-Awareness”

In Hollywood, they call it “pre-awareness.” It’s the idea that you’re already familiar with the concept of the movie, thus the studios don’t need to waste those precious marketing resources making you familiar with the concept. Even before you see it, you know enough about it to know you really want to see it. It’s […]

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Posted in comedy central, dave ramsey, espn, ew, hollywood, howard stern, Insights, kevin smith, mark ramsey, Media, movies, podcasts, pre-awareness, radio, radio industry, rotten tomatoes, ryan seacrest, strategy, tv

Kevin Smith should be on the Radio

Kevin Smith is most famous as a movie director and writer – the creator of films like Clerks, Chasing Amy, Dogma, and the recent Red State. But I wanted to talk to him because of his radio work – or, more accurately, his podcasts. With more than 300,000 monthly downloads of some shows, merchandise, live […]

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Posted in Audio, his radio, howard stern, imus, interview, jay and silent bob, kevin, kevin smith, mark ramsey, mark ramsey media, Media, own radio, Personalities, personalities radio, podcast, podcasts, radio, radio fan, radio industry, radio jobs, radio personality, radio signal, radios work, RIU, smodcast