ideas Archives - Radio Intelligence
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What Radio Can Learn from Pixar – Emma Coats at hivio 2014

If your brand is a story, then how can you best bring that story to life? Who knows more about story that the artists who work at Pixar – past, present, and future? In this conversation from hivio 2014, the audio future festival, Mark Ramsey talks with former Pixar story artist Emma Coats. Emma got […]

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Posted in 22 rules, Audio, broadcasting, emma coats, future, hivio, ideas, mark ramsey, mark ramsey media, Media, pixar, radio, radio industry, ramsey-blog, story, story-telling, trends

“What Else Ya Got?”

Not long ago I was pitching a TV project to a cable network programming head. It wasn’t quite the right fit, evidently, and he told me so. But then he asked a question I hadn’t expected: “What else ya got?” Um, that’s it, I’m afraid! I had one project in mind and that was the […]

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Posted in fresh, ideas, innovations, Insights, KISS, mark ramsey, mark ramsey media, Media, mix, new, radio, radio industry, ramsey-blog, star

What Google+ and Hangouts can do for Radio Broadcasters

Among the presenters at this year’s hivio radio ideas festival were two Google execs: Gabriela D’Addario and Maggie Ferrante. They are part of the team introducing media companies to Google’s social and communication platforms: Google+ and Hangouts (I just peeked at Google+ and jumped on a live Q&A between the LA Times and Aaron Paul […]

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Posted in 2013, Audio, event, festival, future, gabriela d'addario, google, hangouts, hivio, ideas, maggie ferrante, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, san diego

Lessons for Radio from a World-Class Brand: The San Diego Zoo

What could radio broadcasters possibly learn from a Zoo? Ask the folks at hivio, the first inaugural radio ideas festival, because this conversation between me and San Diego Zoo Global Brand Manager Michael Warburton turned out to be one of the “hits” of the event, and it had the room buzzing. Some highlights: How legendary […]

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Posted in Audio, brand, branding, featured, festival, hivio, ideas, Interviews, mark ramsey, mark ramsey media, marketing, Media, michael warburton, radio, ramsey-blog, san diego, san diego zoo, video, Videos, wild animal park, zoo

Solving Radio’s Attention Crisis – Mark Ramsey’s hivio 2013 Opener

Today, I’m sharing my kickoff presentation from hivio 2013, the Radio Ideas Festival. It’s called: Solving Radio’s Attention Crisis. What attention crisis, you may ask? Watch this presentation and find out, because the ratings for all of radio have been steadily declining for years and there are only two solutions to this problem. In this […]

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Posted in 14 jobs, 2014, attention, crisis, featured, festival, hivio, ideas, mark ramsey, mark ramsey media, Media, strategy

Key Takeaways from the hivio Radio Ideas Festival

What are the key takeaways from hivio, our inaugural radio ideas festival? Listen and find out! Earlier this week I was honored to be one of the featured interviews on the Radio Stuff Podcast published by Radio consultant and programmer Larry Gifford and radio personality and producer Deb Slater. Larry and Deb summarized some of […]

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Posted in deb slater, Events, festival, hivio, ideas, interview, Interviews, larry gifford, patrick reynolds, podcast, radio, radio industry, radio stuff, rick scott, takeaways

hivio Radio Ideas Festival – The Afternoon Sessions, including Pandora

Yesterday, I posted the morning sessions from hivio, the first-ever radio ideas festival, a free event in San Diego. Today, you can watch the afternoon ones. The event streamed live. Click the video/image below to watch the afternoon sessions. Because this is a real-time stream, feel free to scrub to whatever point in the afternoon […]

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Posted in digital, Events, gary kramer, hivio, ideas, mark ramsey, mark ramsey media, Media, mike hodges, national comedy theatre, pandora, patrick reynolds, radio, radio ideas festival, radio industry, sandy hurst, socast, tom conrad, triton, utsandiego

Introducing hivio – Radio’s First-Ever Ideas Festival

I’m sick and tired of radio being sick and tired.  Aren’t you? In this era of choice and abundance and consumer control, people will continue to embrace radio primarily because it offers them something they can’t get anywhere else, something unique and compelling. Or they won’t embrace radio at all. So how to explain the […]

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Posted in 2013, event, Events, festival, google, hivio, ideas, introduction, mark ramsey, mark ramsey media, pandora, radio, radio industry, san diego

Is Your Whiteboard “On Fire?”

I was on a conference call with a major radio talent recently and he made a comment that stuck with me: “Our whiteboard is on fire!” On fire with new initiatives and new brand extensions and new ways to take the over-the-air product into the real world where it can be experienced in fresh ways […]

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Posted in commit, fire, ideas, Insights, mark ramsey, mark ramsey media, Media, radio, radio industry, RIU, white board, whiteboard

Radio Sellers and Programmers are finally on the Same Side

Value to clients is about more than running ads.  And value to consumers is about more than simply playing music. That’s the new world of radio today. No longer is there a “sales side” or a “programming side.”  Nowadays there’s only one “side” and it’s the “value side.” Value to clients and consumers at the […]

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Posted in Audio, featured, federated, federated media, future, ideas, james derby, mark ramsey, mark ramsey media, Media, programming, radio, radio industry, Radio's Future, RIU, sales, same, sellers, side, value, video, Videos