implications Archives - Radio Intelligence
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Nielsen buys Arbitron…What it REALLY Means to You

It’s not just the Mayan apocalypse that passed uneventfully, it’s also the announcement of another transition – the one that may transform Arbitron into Nielsen. Much has been written about this announcement over the previous days, most of it anticipating (or at least hoping for) new benefits to radio. Call me crazy, but I don’t […]

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Posted in acquisition, arbitron, implications, mark ramsey, mark ramsey media, means, Media, nielsen, radio, radio industry, RIU, transform

Radio’s Kodak Moment

So Kodak filed for Chapter 11 a few weeks ago – that’s not news. But are there any lessons for radio to learn from the demise of a venerable institution once thought to be solid as a rock? Yes and no.  ”Radio” may or may not be analogous to Kodak, but you are completely unlike Kodak […]

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Posted in Audio, branding, broadcasting, featured, implications, kodak, mark ramsey, mark ramsey media, marketing, Media, radio, radio industry, Radio's Future, RIU, video, Videos