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Five Ways to Dramatically Improve Audio Advertising

Audio advertising sucks. It just does. Face it. But it doesn’t have to. That’s a main takeaway from new research into the types of audio advertising listeners prefer. This research was presented for the first time anywhere at the recent hivio conference in LA, and you can watch the entire presentation (it’s only 13 minutes […]

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Posted in 2016, Advertising, hivio, improve, mark ramsey, mark ramsey media, Media, online radio, podcasting, presentation, radio, ramsey-blog, research, sucks

Gamification can Transform Radio’s Digital Platforms

Chris Bell is president of Triton Digital’s Applications and Services division. Triton is an innovator in bringing game mechanics to radio platforms.  Indeed, gamification is a major emphasis for the company and I have been impressed by their investments in this area. So what is gamification, and why does it matter to radio? How does […]

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Posted in Advertising, arbitron, Audio, brand, chris bell, communication design, consumer, digital platform, Digital Strategy, dramatically improve, engagement, Gamification, graphic design, improve, interview, mark ramsey, mark ramsey media, marketing, Media, monetize, platforms, podcasts, radio, radio brands, radio industry, RIU, transforms, triton, triton digital