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Why Aren’t Radio Program Directors Compensated on Top Line Revenue?

Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the programmers who created the content to grow the audience that sellers interrupted. The system was built to do two things: Maximize the audience and then throw obstacles at them – spots – that […]

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Posted in Advertising, broadcasting, compensation, incentive, Insights, management, mark ramsey, mark ramsey media, Media, program director, radio, radio industry, Radio's Future, ramsey-blog, sales, seller, structure, top line