information Archives - Radio Intelligence
Blog Archives

Uh Oh: Radio’s Reach is Declining

In  a new report from Nielsen, the news for the traditional radio space is decidedly unsurprising, and not the stuff of holiday cheer. As Tom Taylor summarizes: AM/FM’s monthly reach gained half-a-percent – but Time-Spent fell 3% over last year. And the 3% drop is consistent across African-Americans and Hispanics, two groups that have traditionally shown […]

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Posted in Audio, entertainment, information, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, reach, time spent listening, tom taylor, trends, tsl

You Will Probably Do the Opposite of This

Why don’t we do what we know we need to do to make a difference in the world or our own industry? Or even a difference in our own lives? In the radio space, for example, the majority of managers will nod agreeably at the roster of must-do’s facing the industry, the stuff they know they […]

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Posted in branding, facts, information, mark ramsey, mark ramsey media, Media, opposite, radio, radio industry, ramsey-blog, ted, tedx, tolkien, tom asacker, truth

Me, My Family, and My Neighborhood

“Local” or “not local” is the wrong way to think about news and entertainment on the radio. When it comes to information, for example, there are two flavors – one kind is relevant to me, my family, or my neighborhood. The other kind is entertainment. Here is an overview of consumers’ “circles of interest”: At […]

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Posted in city, information, Insights, international, local, mark ramsey, mark ramsey media, me, Media, my family, my neighborhood, national, news, radio, radio industry, ramsey-blog, relevance, relevant, state

Is News/Talk Really the Top Audio Format of 2013?

Nielsen just released a report trumpeting “News/Talk/Information” as the “Top Audio Format of 2013.” But what does that mean…really? First, recognize that the ranker is based on Persons 6+. Among 25-54’s, however, News/Talk/Info ranks 4th, clearly indicating that the driving force for the format’s dominance is persons over the age of 55, which should come […]

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Posted in #1, 2013, format, information, Insights, mark ramsey, mark ramsey media, Media, news, news/talk, nielsen, number one, Public Radio, radio, radio industry, ramsey-blog, trends

Is Radio “Relevant”?

I was struck by the following exchange about radio’s relevance – or lack thereof – from Radio Ink: Entercom CEO David Field got the hair on his back up a little bit yesterday when speaking at a Wells Fargo Media Conference yesterday. When answering a question about whether radio was relevant anymore, Field said there’s […]

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Posted in Advertising, apple, cathedral radio, ceo david, conversation, conversations, david field, entercom, information, information retrieval, interest, knowledge, lack thereof, listen to radio, mark ramsey, mark ramsey media, Media, oral communication, pragmatics, radio, radio industry, radio ink, Radio's Future, relevance, relevant, RIU, science, what's