Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post “went viral” and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I’m going to share some of […]
What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to do while you’re listening is more important than the genre you are listening to? That’s just one insight from Spotify’s deep dive into their massive dataset. Think about […]
Spend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily welcoming new ideas unless those new ideas are attached to a firm business plan. On one hand, how can you blame folks for this? After all, shouldn’t everything we do at one stage or another […]
Everyone wants to know about “the future of radio”? But what if that’s the wrong question? For example, what happens if (or is it when?) the FCC relaxes the rules restricting cross-ownership of newspaper, TV, and radio stations in local media markets? Reflect on how dramatically the radio industry changed when broadcasters were free to consolidate […]
There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the streaming space, even as so-called pure-plays like Pandora and Spotify grow by leaps and bounds. Tom Taylor writes: iHeart’s not the only terrestrial operator with flat or negative growth over the period from […]
Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The […]
Nobu Matsuhisa is a celebrity chef and restaurateur. So how could he possibly know what your audio brand is about? Well, creating audio is like cooking in more ways than one. Matsuhisa: For me, cooking is about giving my customers little surprises that lead them to make discoveries about their own latent desires. Little surprises to […]
One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While all the big streaming platforms mine data in this way, Spotify is making at least some of that analysis public, and it’s fascinating. It’s all at Spotify’s Insights blog, and you […]
Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows from the likes of Dr. Laura and Dr. Ruth and Sally Jesse Raphael spotlighted radio’s incomparable ability to be intimate and one-to-one even as it’s one-to-many. But does radio “talk” to women today? […]
This is something of a tradition for me – to post one particular spooky video I produced about three years ago. Every year on Halloween I share it again. If you’ve seen it before please forgive the indulgence. The truth is that my list has swelled to about double what it was last year at […]
