Insights Archives - Radio Intelligence
Blog Archives

Radio Social Media Managers Are Near Tears

Yesterday I published a post that detailed how the typical radio station’s Facebook strategy is, at best, off-base, and at worst, non-existent. To coin a phrase, that post “went viral” and generated a bunch of response, most of which came privately (such is the fear of consequences in the radio industry). I’m going to share some of […]

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Posted in best practices, Digital Strategy, facebook, Insights, manager, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, ramsey-blog, social media, strategy

How Spotify’s Data Insights Propel Their Strategy

What if music genres are a lot less important to how listeners tune in music than “use case” moments? That is, what if what you want to do while you’re listening is more important than the genre you are listening to? That’s just one insight from Spotify’s deep dive into their massive dataset. Think about […]

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Posted in 2015, Audio, brian benedik, data, deep dive, hivio, Insights, learning, mark ramsey, mark ramsey media, Media, moments, online radio, presentation, radio, ramsey-blog, spotify, streaming, use case

The Power of Just Because

Spend enough time around any mature, successful industry – radio included – and you’ll find an environment that isn’t necessarily welcoming new ideas unless those new ideas are attached to a firm business plan. On one hand, how can you blame folks for this? After all, shouldn’t everything we do at one stage or another […]

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Posted in desire, Insights, just because, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, ROI, slack, surprise

What’s the Future of Radio? That’s the Wrong Question

Everyone wants to know about “the future of radio”? But what if that’s the wrong question? For example, what happens if (or is it when?) the FCC relaxes the rules restricting cross-ownership of newspaper, TV, and radio stations in local media markets? Reflect on how dramatically the radio industry changed when broadcasters were free to consolidate […]

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Posted in bundle, future, Insights, Internet, Internet Radio, mark ramsey, mark ramsey media, media assets, netflix, newspaper, pandora, questio, radio, Radio's Future, ramsey-blog, streaming, tv, wrong, yelp

Is Streaming Momentum Stuck? Really?

There’s been lots of attention in the radio industry trades lately about the lack of audience momentum for many broadcasters in the streaming space, even as so-called pure-plays like Pandora and Spotify grow by leaps and bounds. Tom Taylor writes: iHeart’s not the only terrestrial operator with flat or negative growth over the period from […]

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Posted in cbs, dan patrick, Digital Strategy, emf, espn, iheartmedia, iheartradio, Insights, Internet Radio, mark ramsey, mark ramsey media, Media, news, npr, online radio, pandora, radio, radio industry, ramsey-blog, sports, spotify, streaming, triton

Bob Iger’s Lessons for Radio

Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The […]

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Posted in bob iger, content, digital, disney, facebook, fortune, Insights, interactive, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, sheryl sandberg, story, technology, the wrap

What Happens When Ariana Grande Conquers America?

One of the greatest benefits of having a massive music platform is being able to parse the data in interesting and insightful ways. While all the big streaming platforms mine data in this way, Spotify is making at least some of that analysis public, and it’s fascinating. It’s all at Spotify’s Insights blog, and you […]

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Posted in advertisers, ariana grande, business model, digital, drake, ed sheeran, iggy azalea, Insights, Internet Radio, lana del rey, lorde, mark ramsey, mark ramsey media, maroon 5, Media, online, radio, radio industry, Radio's Future, ramsey-blog, smart, spotify, spotify insights, streaming, trends

Why Doesn’t Radio “Talk” to Women?

Radio is an industry that pioneered entertainment content by and for women. Soap operas began on radio, after all. And later, talk shows from the likes of Dr. Laura and Dr. Ruth and Sally Jesse Raphael spotlighted radio’s incomparable ability to be intimate and one-to-one even as it’s one-to-many. But does radio “talk” to women today? […]

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Posted in audience, dr. laura, dr. ruth, format, formats, hannity, Insights, limbaugh, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, sally jesse raphael, the view, women

A Halloween Story for Broadcasters

This is something of a tradition for me – to post one particular spooky video I produced about three years ago. Every year on Halloween I share it again. If you’ve seen it before please forgive the indulgence. The truth is that my list has swelled to about double what it was last year at […]

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Posted in boris karloff, frankenstein, halloween, Insights, james whale, lesson, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, talent, universal, william henry pratt