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What Radio Needs to Know About Millennials

If you were born in the 80′s or 90′s, you’re in your late teens to early 30′s today. You are also a digital native and quite unlike older folks, including the older folks running the radio business. That explains why these older folks don’t know a lot about you – only what Nielsen tells them – […]

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Posted in Audio, christian, generation me, Insights, Interviews, jean twenge, mark ramsey, mark ramsey media dvr, Media, millennials, news/talk, nielsen, ppm, radio, radio industry, ramsey-blog, trends, youth

How to Monetize Your Podcast

What’s the upside for advertising on podcasts? Where is it going and how can your podcast get a piece of a growing advertising pie? That’s what I asked Erik Diehn, VP Biz Dev at Midroll Media, the podcasting advertising network. Midroll, like PodcastOne, is one of the companies creating of the business of podcasting. The audience sizes […]

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Posted in advertise, Advertising, earwolf, erik diehn, Insights, interview, Interviews, mark ramsey, mark ramsey media, Media, midroll, monetize, on-demand content, podcast, podcasting, podcasts, radio, radio industry, ramsey-blog

Proof that Terrestrial Radio Can Make Money Streaming

I’m tired of certain “chiefs” of the radio industry who diminish the prospect of making money from streaming, as if Internet radio is altogether different from or irrelevant to the future of broadcast tower licensees. Hardly. Further, when these individuals proudly proclaim “there’s no money to be made in streaming” and “I’ve never met any broadcaster […]

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Posted in 91x, Insights, Internet Radio, interview, Interviews, local media san diego, mark ramsey, mark ramsey media, Media, megan kennedy, monetization, money, online radio, radio, ramsey-blog, revenue, streaming, xhrm, z90

Ryan Holiday: How to Grow Your Media Brand the Silicon Valley Way

Quick Summary: How do today’s tech startups launch and scale big and fast? By using a new union of traditional and direct marketing and business development that adds up to one thing: Growth. How can radio and other media brands become “growth hackers”? Ryan Holiday is the former Director of Marketing for American Apparel. He has promoted […]

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Posted in Advertising, airbnb, branding, dropbox, future, groupon, growth hacker, Insights, Interviews, marc ecko, mark ramsey, mark ramsey media, marketing, Media, pr, radio, radio industry, ramsey-blog, ryan holiday, seth godin, tim ferriss, tucker max, Twitter

How “Smartcuts” Can Transform Your Media Brand

Quick Summary: How can your media brand leapfrog your competition? Not by shortcuts but by “smartcuts.” Here are a few examples that you can put right to work: Lateral thinking, agility, leveraging platforms, 10X thinking, and more…. Shane Snow is the co-founder of Contently, the publishing platform for brands, journalists, and storytellers. Shane is a […]

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Posted in 10x, Audio, brand, contently, Insights, interview, Interviews, lateral thinking, mark ramsey, mark ramsey media, Media, radio, radio industry, ramsey-blog, shane snow, smartcuts, trends, youtube

The Nail in HD Radio’s Coffin – And What It Means For You

From Tom Taylor Now: A site named GMAuthority says among the changes for the [Chevrolet] Traverse, “HD Radio [is] removed.” There’s more. For the 2015 Silverado truck, GMAuthority says “HD radio feature removed from all radios.” Same for the 2015 GMC Sierra truck, here. For the high-end Buick Enclave, the previous “Color Touch AM/FM/SiriusXM/HD Radio […]

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Posted in 4g, auto, automobile, Automotive, general motors, gm, gmauthority, hd radio, ibiquity, Insights, LTE, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, onstar, radio industry, ramsey-blog, siriusxm, tom taylor, wi-fi

Why Chasing “Cool” for Radio is a Fool’s Errand

There’s nothing less “cool” than a room full of 50-year-olds preaching the importance of making something “cool.” And that happens all the time in the upper echelons of the radio industry, a place where the air must be thin enough to imagine that “cool” can be manufactured rather than earned. I’m reminded of a brainstorming meeting […]

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Posted in cool, eric rhoads, Insights, mark ramsey, mark ramsey media, Media, nextradio, radio, radio industry, radio ink, ramsey-blog, technology

Surprise! Radio Disney Doesn’t Need Radio!

So Disney sells of all of its Radio Disney station assets – 23 AM and 1 FM –  save for its LA flagship, which is evidently a content creation hub and not simply a means of distribution. …and the radio industry goes wild! What does this mean? What is Disney signaling? Does this even matter? These […]

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Posted in am radio, assets, bob iger, content, distribution, Insights, Internet Radio, mark ramsey, mark ramsey media, Media, online radio, radio, radio disney, radio industry, Radio's Future, ramsey-blog, sale

Here’s Where Built-In Radio on Mobile Phones Would Win Big

Earlier this week I provided data and an argument to show why the NextRadio campaign to add an FM chip to mobile phones in the U.S. will be fruitless. But I hinted at an international scenario which might make much more sense for a form of this technology. Show me a market where everyone has […]

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Posted in chip, fm, FM on Mobile Phones, HUL, India, Insights, Kan Khajura Tesan, mark ramsey, mark ramsey media, Media, mobile phone, nextradio, radio, radio industry, ramsey-blog

Wow, Look What U.S. Radio Can Learn from Australian Broadcasters!

The number one media brand in Australia is a radio show. Think about that for a second. The number one media brand in Australia is a radio show. So says Southern Cross Austereo’s Craig Bruce as he provides a master class on making great audio entertainment and developing and nurturing talent. There’s a lot U.S. […]

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Posted in 2014, andy, Audio, australia, craig bruce, development, elvis duran, hamish, hivio, Insights, mark ramsey, radio, radio industry, ramsey-blog, Southern Cross Austereo, talent