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It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]

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Posted in 30 seconds, ads, Advertising, agency, effectiveness, facebook, hivio, instagram, length, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, research, shorter, snapchat, user experience, youtube

What if Digital for Radio is a Profit-Enabler, not a Profit-Center?

I came across an interesting opinion recently in a Fast Company piece called “Why VCs Still Love Social Media” in spite of legendary roadblocks to monetization: If monetization is such a problem, why do VCs keep investing in social media? At [VC firm] Greycroft, we’re looking for consumer sites that have massive consumer adoption tied […]

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Posted in centers, digital, digital guru, digital platform, Digital Strategy, ecosystem, enable, fast company, greycroft, greycroft partners, instagram, investment, mark ramsey, mark ramsey media, Media, monetization, profit center, profit enabler, profits, radio, radio industry, Radio's Future, RIU, ROI, social issues, viddy, view not