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Interacting with Audio Ads by Voice – XAPPMedia’s Pat Higbie

Is “touch” broken, when it comes to advertising? That’s the argument from XAPPmedia CEO Pat Higbie in this presentation from hivio 2015, the audio future festival. So what’s not broken? Your ability to activate advertising outcomes with your voice. Especially using mobile devices and when you’re on-the-go. XAPPmedia’s XAPP Ads are interactive audio ads that […]

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Posted in 2015, Advertising, hivio, interaction, mark ramsey, Media, monetization, online radio, pat higbie, radio, radio industry, ramsey-blog, streaming radio, touch, voice, xapp, xappmedia