interactive Archives - Radio Intelligence
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What Making Radio Interactive Really Means

Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for kids that will set their imaginations free: Users upload design files via Mattel’s proprietary Design App, which works on Android or iOS devices, and can print parts to be assembled into toys. Terry Wohlers, founder […]

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Posted in anchor.fm, Christmas, Digital Strategy, interactive, listeners, mark ramsey, mark ramsey media, mattel, Media, nike, personal expression, positive impact, radio, radio industry, Radio's Future, ramsey-blog, rising quality, trend-driven innovation, trends

Bob Iger’s Lessons for Radio

Disney chief Bob Iger is on the cover of the new issue of Fortune, pictured in front of Star Wars’ legendary Millennium Falcon. I can’t imagine a picture that could speak more loudly about content and branding and distribution and the role of fan passion in powering a media behemoth. Highlights of the piece in The […]

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Posted in bob iger, content, digital, disney, facebook, fortune, Insights, interactive, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, sheryl sandberg, story, technology, the wrap

A New Tool to Make Audio Advertising Interactive – XAPPmedia

You know the radio spots that give you an 800-number – and repeat it four times? Don’t you just love that? Or the ones that ask you to call a number and leave your email on the answering machine? Sounds efficient, doesn’t it? Have you ever wished for an audio advertising experience that was more direct, […]

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Posted in Advertising, Audio, innovation, interactive, Internet Radio, Interviews, mark ramsey, mark ramsey media, Media, online radio, pat higbie, radio, radio industry, ramsey-blog, technology, xappmedia

Clip Interactive: Making Your Radio Mobile App Better

If you’re like me you get an empty feeling from too many radio mobile apps. The addition of podcasts and social links can’t mask the fact that the app is often little more than the audio stream with a fresh face. But is that all radio mobile apps should be? Clip Interactive doesn’t think so. […]

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Posted in app, bill freund, clip, clip interactive, interactive, Interviews, kink, mark ramsey, mark ramsey media, Media, mobile, portland, radio, radio industry, ramsey-blog, strategy