Is the new Golden Age of TV…over? And… Who’s to blame for Internet bile? Advertisers, of course! It’s episode 26 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the Gossip Revolution, Star Wars-themed lands coming to a Disney park near you, and more. Listen as we go inside media […]
Everyone wants to know about “the future of radio”? But what if that’s the wrong question? For example, what happens if (or is it when?) the FCC relaxes the rules restricting cross-ownership of newspaper, TV, and radio stations in local media markets? Reflect on how dramatically the radio industry changed when broadcasters were free to consolidate […]
We have about two thousand listens to the new twice-monthly podcast I produce with branding strategist Tom Asacker. It’s called Media Unplugged. Have you listened yet? This week Tom and I ask whether the Internet is disrupting the TV industry or – after decisions by HBO and CBS to provide streaming-only subscription services – is Big Media eating […]
“Social media is for conversations, not broadcasting.” That’s a common bromide among social media gurus. But is it true? This matters to traditional broadcasters, because so much of what we do is built for broadcasting – it’s built for “one-to-many.” Should we shoot for more conversation or more distribution? Hubspot’s Dan Zarella took a closer […]
What’s the point of being a “local” station if “local” DJs aren’t interacting with “local” consumers? What if your listeners could interact directly with DJ’s via mobile devices – and audio – going well beyond a typical Facebook page or TXT message? That’s the premise of what Zambig offers. Zambig has created tools designed to […]
