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WAVVE – A New Solution to Make Audio Viral

It’s one of the toughest problems facing any of us in the audio space: How do we leverage social media to spread our actual audio content? This problem is made tougher by the fact that various social media platforms are all in on video and images, but not so much all in on audio. There […]

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Posted in Audio, baird hall, interview, Interviews, mark ramsey, mark ramsey media, Media, new version, platform, podcast, podcasting, radio, ramsey-blog, social media, spread, viral, wavve

hivio 2016 – Glenn McQuaid and “Tales from Beyond the Pale”

The power of audio is more than just music or even “spoken word.” With his partner Larry Fessenden, Glenn McQuaid is the co-creator of the extraordinary contemporary audio drama series “Tales from Beyond the Pale,” featuring voices you’ll recognize from artists like Vincent D’Onofrio, Sean Young, and the late, great horror legend Angus Scrimm. In […]

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Posted in 2016, angus scrimm, Audio, glasseye pix, glenn mcquaid, hivio, interview, larry fessenden, mark ramsey, mark ramsey media, Media, podcast, radio, ramsey-blog, sean young, show, tales from beyond the pale, vincent d'onofrio

hivio 2016: How to Transform Personalities into Digital Brands

Every high profile brand and personality must now think of themselves as digital brands, but how? Chris Balfe has the answer. He’s a Partner at Red Seat Ventures. Red Seat partners with high profile individuals and brands to build unique digital businesses. Initial clients include Premiere Networks and motion picture producer Blumhouse. Prior to founding […]

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Posted in 2016, blumhouse, chris balfe, digital, glenn beck, hivio, interview, Interviews, mark ramsey, mark ramsey media, Media, mercury radio arts, nancy grace, Personalities, premiere, radio, radio industry, ramsey-blog, red seat ventures, sean hannity, theblaze

hivio 2016: How Radio Can Do Social Media Right

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and several OTT video players? Todd Beck is CEO & Founder of Beck Media & Marketing, the agency dozens of TV, OTT, and Tech companies look to for potent digital strategies that get […]

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Posted in 2016, Audio, beck media, best practices, branding, entertainment, hivio, interview, Interviews, mark ramsey, mark ramsey media, marketing, Media, radio, radio industry, ramsey-blog, social media, todd beck

Does Your Radio Station Need a Mobile App?

Why should radio broadcasters care about mobile? And, more importantly, what strategies should broadcasters employ to stay in tune with their audiences as they adopt mobile and move some or most of their attention and usage to it? Jeff Hasen is the perfect person to talk with about this. He’s the author of The Art […]

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Posted in digital, Digital Strategy, interview, Interviews, jeff hasen, mark ramsey, mark ramsey media, Media, mobile, Moble Audio, persuasion, radio, radio industry, Radio's Future, ramsey-blog, strategy

What YOUR Media Brand Can Learn from TheBlaze

What lessons can any media brand – even any radio brand – learn from TheBlaze? TheBlaze is Glenn Beck’s innovative, genre-busting, hugely successful platform for news, information, and entertainment in TV, radio, and online. Since its launch, its digital operation has logged nearly six billion page views. In this conversation from hivio 2015, Mark Ramsey […]

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Posted in 2015, Audio, blaze, glenn beck, hivio, interview, lessons, mark ramsey, mark ramsey media, Media, radio, ramsey-blog, scott baker, the blaze, theblaze, transmedia, trends

Why Slacker is Radio’s Best-Kept Secret

How can terrestrial radio partner with online radio for the benefit of both? That’s just one topic tackled by Duncan Orrell-Jones, CEO of Slacker Radio. In this Q&A from hivio, the audio future festival, Orrell-Jones outlines Slacker’s business strategy and how it contrasts with the strategies of more familiar names like Pandora or Spotify. Slacker’s […]

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Posted in 2015, apple music, duncan orrell-jones, hivio, interview, Interviews, mark ramsey, Media, online radio, pandora, radio, ramsey-blog, slacker, spotify, strategy, streaming

The Amazing Advertising Impact of Podcasts – PodcastOne’s Mike Agovino

Podcasting is helping millions of listeners fall in love with audio all over again. That’s from the perspective of someone who has been at the center of radio, digital, and now podcasting. Mike Agovino is Executive Vice Chairman of PodcastOne and former COO of Triton Digital – two firms at the core of the new age […]

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Posted in 2015, Advertising, Audio, hivio, interview, Interviews, mark ramsey, mark ramsey media, Media, mike agovino, money, podcasting, podcastone, podcasts, radio, radio industry, ramsey-blog, revenue, sales, triton digital

How Audio Advertising is Changing

What is the future of audio advertising? That’s what I set out to learn from a true expert: Kirsten Wolf, VP Media Director of Starcom Worldwide. While Kirsten doesn’t speak for the entire advertising industry, Starcom is unquestionably at the forefront of the audio advertising space. What are advertisers and buyers looking for from audio […]

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Posted in 2015, Advertising, Audio, festival, future, hivio, interview, Interviews, kirsten wolf, mark ramsey, mark ramsey media, Media, online radio, podcasting, radio, ramsey-blog, sellers, starcom, starcom worldwide, trends

Marilu Henner Loves Radio – and Listeners Love Marilu

What’s there to love about radio? A lot, according to Marilu Henner. Indeed, my conversation with the always warm and spirited Marilu was one of the highlights of hivio 2015. Marilu is the ultimate Hollywood hyphenate – author, actor, TV star, and humanitarian. Along with starring in over thirty films, six Broadway shows, and two hit classic […]

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Posted in 2015, evening shade, hivio, interview, Interviews, marilu, marilu henner, mark ramsey, mark ramsey media, Media, radio, radio industry, radio show, ramsey-blog, taxi