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You’ll Want to Hear This

The final blockbuster chapter of my 6-part podcast inspired by the making of the movie Psycho wraps up in horrifying fashion today, and I invite you to hear it. It’s Inside Psycho. If you hear none of the previous chapters, please catch this final one. It charts the sorrowful decline of Alfred Hitchcock, the way he […]

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Posted in apple, Inside Psycho, itunes, jeff schmidt, mark ramsey, podcast, podcasts, ramsey-blog, review, wondery

Strong Debut for “Inside Psycho” Podcast

Last week I told you about the new podcast I am producing for Wondery: Inside Psycho. This week I am proud to announce that Inside Psycho is now #1 on iTunes in the TV & Film category (#46 overall at this writing). It’s also featured by Apple as “New and Noteworthy,” which is a special privilege. […]

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Posted in Advertising, apple, Audio, debut, hitchcock, Inside Psycho, itunes, mark ramsey, Media, podcast, podcasts, psycho, radio, radio industry, ramsey-blog, wondery

Slicing Apple Music – Part 1: Will It Kill Spotify?

As is now widely known, Apple Music is comprised of three key elements: iTunes – but on demand and in the cloud (a la Spotify), a worldwide radio station, and a social network that connects fans to artists and their content in whatever flavor it exists. I’m going to analyze each of these pegs in Apple […]

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Posted in apple, apple music, Internet Radio, itunes, mark ramsey, mark ramsey media, market, Media, music, Music Industry Trends, pandora, piperjaffray, radio, radio industry, ramsey-blog, revenue, spotify, store

Too Much Content Marketing, Not Enough Consumers?

When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to […]

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Posted in ad age, baekdal, content marketing, crap, facebook, google, instant articles, itunes, jeff schmidt, lefsetz, mark ramsey, Media, Media Unplugged, movie projector, pizza hut, podcast, podcasts, ramsey-blog, social media, stitcher, tom asacker, uber, unplugged

The Dawn of Audio UpFronts

If you’re in the TV business, you’re familiar with the UpFronts. That’s the annual dog and pony show put on by the networks to debut their new shows and to impress and dazzle advertisers and media. On the digital side, we have the more recent NewFronts. Sponsored by the IAB, this event features 20 or […]

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Posted in Advertising, freakonomics, iheartmedia, invisibilia, itunes, mark ramsey, mark ramsey media, Media, newfront, npr, platform, podcast, podcasting, podcasts, radio, radio industry, Radio's Future, radiolab, ramsey-blog, soundfront, this american life, trends, upfront, wait wait...don't tell me, wbez, wnyc

Here’s Why Apple Hired a Famous Radio DJ

Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC’s Radio 1. Lowe is famous for his artist interviews and for what Rolling Stone describes as his “keen ear for emerging new music.” It’s assumed that Lowe will work on iTunes Radio and its music products, of course. […]

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Posted in apple, bbc, beats, future, Internet Radio, itunes, itunes radio, kcrw, mark ramsey, mark ramsey media, Media, music, online radio, pandora, radio, radio 1, radio industry, ramsey-blog, spotify, streaming, zane lowe

Radio is Still Tops, But…

In a November survey by Morgan Stanley (released this week and reported in Quartz), more than 2,000 American adults were asked what audio platforms they used. Their answers: Now this question is roughly analogous to what broadcasters would call “reach.” It does not really address frequency of usage or “time spent listening.” Radio tops the […]

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Posted in am, fm, iheartradio, itunes, mark ramsey, mark ramsey media, Media, morgan stanley, pandora, podcasts, quartz, radio, radio industry, Radio's Future, ramsey-blog, siriusxm, spotify, youtube

Is Online Video Killing the TV Star? No!

Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and outsells even Harry Potter? It’s episode 9 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! And if you’re reading […]

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Posted in advertisers, content, google, harry potter, itunes, jeff schmidt, jk rowling, killing, mark ramsey, Media, Media Unplugged, online, original, peter pan live, podcast, podcasts, ramsey-blog, record, stitcher, tom asacker, tv star, tweet, unplugged, viacom, video, youtube, zoella

Amazon Just Reimagined the Table Radio – Amazon Echo

It’s called Amazon Echo, and like so many tech gadgets made by Amazon it’s more of an interesting idea than something which is necessarily likely to leap off the virtual shelves. Writes Amazon: Amazon Echo is designed around your voice. It’s always on—just ask for information, music, news, weather, and more. Echo begins working as […]

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Posted in amazon, amazon echo, amazon music, echo, iheartradio, itunes, mark ramsey, mark ramsey media, Media, music, pandora, prime, radio, radio industry, Radio's Future, ramsey-blog, spotify, technology, tunein

Media Unplugged Ep 2 – Big Media Sheds Advertising and the NFL Says “Pay to Play”

This is episode 2 of Media Unplugged, the brand-spanking new podcast created by yours truly and that one-of-a-kind branding authority, consultant, speaker, and author, Tom Asacker. Every other week, Media Unplugged will go behind the big media spin to spell out what’s really happening and what it really means to media, brands, and consumers. This […]

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Posted in itunes, mark ramsey, Media, Media Unplugged, nfl, podcasts, radio, radio industry, ramsey-blog, rants, raves, sleepy hollow, social media, stitcher, super bowl, tom asacker