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Blog Archives

Secret Revealed: Mark Ramsey Media Signs Content Deal with Wondery

Today, I am proud to announce that my company, Mark Ramsey Media, has signed an agreement to develop content for on-demand audio publisher Wondery. The first show created under that agreement launches today. It’s called Inside Psycho, and it’s the first audio graphic novel in the podcast space. It’s a six-part deep dive inspired by the making […]

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Posted in Audio, hernan lopez, hitchcock, inside, Inside Psycho, jeff schmidt, jeffrey glaser, mark ramsey, new, podcast, podcasts, psycho, radio, radio industry, ramsey-blog, wondery

Inside the Biggest Trends in Digital Advertising

Inside the biggest trends in digital advertising. And… Tribune Publishing is now “tronc.” No, really! It’s episode 43 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pants that can notify you if your zipper, um, needs tending, lyft’s inventive and clever new video campaign with Shaquille […]

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Posted in Advertising, ceo, digital, jeff schmidt, lyft, mark ramsey, mary meeker, Media, Media Unplugged, noti-fly, podcasts, pre-roll, ramsey-blog, shaquille o'neal, tom asacker, trends, tribune publishing, unplugged, youtube, zipper

Apple is Wrong about the Future of TV

Apple says the future of TV is apps – but is it? And… Why is Verizon launching a video service nobody is asking for? It’s episode 27 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves for the ubiquity of all things “artisanal,” the 23rd Annual Sports Fan Loyalty Index, MTV’s […]

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Posted in apple, Apps, artisanal, fire wood, future, jeff schmidt, loyalty index, madame tussaud, mark ramsey, Media, Media Unplugged, mtv, nicki minaj, podcasts, ramsey-blog, snapchat, sports fan, television, tom asacker, tv, unplugged, verizon, video, vma

How to Get Rich with Online Video

Yes, you can get rich with online video – but not through YouTube. And… Paramount’s new business model makes theater owners AND consumers happy. It’s episode 23 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Google’s new chat-bot that can debate the meaning of life, how Sony Music is […]

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Posted in artists, comicbookgirl19, consumer, disfavor, disney, get rich, j.j. abrams, jeff schmidt, mark ramsey, Media Unplugged, paramount, podcast, podcasts, ramsey-blog, screw you, seth godin, silicon valley, sony, south park, spotify, star wars, theater, tom asacker, vimeo, youtube

Media Unplugged – Is the New Apple Music a “Mess?”

Is the new Apple Music a mess? And… The new marketing muscle of your favorite movie stars. It’s episode 21 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about Kaitlin Jenner’s first name, the mismatch between social media performance and actual TV ratings, and the journalist who tricked media outlets […]

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Posted in apple, apple music, chocolate, jeff schmidt, kaitlin jenner, mark ramsey, Media, Media Unplugged, mess, movie, music, podcasts, ramsey-blog, ratings, social media, stars, thin, tom asacker, tv, unplugged

Too Much Content Marketing, Not Enough Consumers?

When we all create content, nobody’s left to consume it! And… Will Facebook’s new Instant Articles wreck your favorite media brands? It’s episode 20 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus rants and raves on topics like crap articles with brand pedigrees, a silly plea for Google to […]

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Posted in ad age, baekdal, content marketing, crap, facebook, google, instant articles, itunes, jeff schmidt, lefsetz, mark ramsey, Media, Media Unplugged, movie projector, pizza hut, podcast, podcasts, ramsey-blog, social media, stitcher, tom asacker, uber, unplugged

Is Online Video Killing the TV Star? No!

Is online video killing the TV star? Absolutely not! Also: What does it mean when the debut novel from a YouTube star breaks records and outsells even Harry Potter? It’s episode 9 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! And if you’re reading […]

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Posted in advertisers, content, google, harry potter, itunes, jeff schmidt, jk rowling, killing, mark ramsey, Media, Media Unplugged, online, original, peter pan live, podcast, podcasts, ramsey-blog, record, stitcher, tom asacker, tv star, tweet, unplugged, viacom, video, youtube, zoella