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What Radio Can Learn from TV

…and what TV learned from the Serial podcast. Disruption is rampaging through the TV industry, and there are a lot of lessons there for radio. That’s according to a great source: TV Guide Executive Editor Michael Schneider, who also c0-hosts the excellent KCRW podcast The Spinoff. Mike spoke with me at hivio, the audio future festival […]

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Posted in 2015, Audio, hivio, Interviews, kcrw, lessons, mark ramsey, mark ramsey media, Media, michael schneider, podcast, radio, ramsey-blog, serial, the spinoff, tv, tv guide, video

Here’s Why Apple Hired a Famous Radio DJ

Why would Apple hire a well-known radio DJ? This past weekend Apple plucked popular British DJ Zane Lowe from BBC’s Radio 1. Lowe is famous for his artist interviews and for what Rolling Stone describes as his “keen ear for emerging new music.” It’s assumed that Lowe will work on iTunes Radio and its music products, of course. […]

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Posted in apple, bbc, beats, future, Internet Radio, itunes, itunes radio, kcrw, mark ramsey, mark ramsey media, Media, music, online radio, pandora, radio, radio 1, radio industry, ramsey-blog, spotify, streaming, zane lowe

The Importance of Surprising the Audience

We focus a lot on expectations:  Brands need to live up to them.  True enough. But there’s another side to that equation.  If lots of brands have similar expectations and everyone is living up to them,  you have satisfied expectations but you may not have one brand which stands out from the crowd. You may […]

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Posted in david nevins, emmy, homeland, kcrw, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, showtime, station, surprise