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So THAT’S How Apple’s PR Team Really Does It!

Want to peek behind the curtain of Apple’s PR machine? That’s just what branding authority and celebrated author Tom Asacker and I do in episode 3 of Media Unplugged, our new twice-monthly podcast where we go behind the big media spin to spell out what’s really happening and what it means for media, brands, and consumers. Plus, […]

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Posted in apple, behind the scenes, bethany mota, dancing with the stars, iphone 6, launch, mark ramsey, Media, Media Unplugged, pr, radio, radio industry, ramsey-blog, rant, rave, tom asacker, unplugged

11 Million New Users to iTunes Radio – in One Weekend

That’s the news from Apple: Over 11 million unique listeners have already tuned in to iTunes Radio since launch with the most listened to song being “Hold On, We’re Going Home” by Drake. A “Pandora killer”? Of course not. But does some of that listening come from Pandora? You bet. Does some come from other […]

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Posted in 11 million, 2013, apple, Audio Trends, Insights, Internet Radio, iphone 5s, itunes radio, launch, mark ramsey, mark ramsey media, Media, pandora, radio, radio industry, ramsey-blog, trends

The Hunger Games You Are Not, Radio

It has been a long time since radio broadcasters had sizable ad budgets to work with – a remarkable irony since radio is, after all, in the business of investing the sizable ad budgets of its clients for what broadcasters argue is a quantifiable and worthwhile return. Since then we have relied on bowing our […]

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Posted in 000 songs, 10, Advertising, blockbuster, commercial-free, hunger games, Insights, launch, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, radio, radio industry, ramsey-blog