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This Is How Long Your Podcast Should Be

At NAB, Rob Walch, VP at Libsyn (and a very smart guy) attempted to debunk the “myth” that shorter-length podcasts are more popular than long-form shows. And he did it by sharing Libsyn data indicating that “84% of podcasts with more than 100,000 downloads were more than 51 minutes long while just 9.9% were less […]

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Posted in content, data, length, libsyn, long, mark ramsey, mark ramsey media, Media, podcast, podcasting, podcasts, quality, radio, radio industry, ramsey-blog, research, rob walch, rules, short

It’s Time For Radio To Make Spots Shorter

YouTube has announced that they will no longer support 30-second ads that viewers can’t skip, starting 2018. No more. Nada. Zip. Why? A YouTube spokesman said… We’re committed to providing a better ads experience for users online. As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead […]

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Posted in 30 seconds, ads, Advertising, agency, effectiveness, facebook, hivio, instagram, length, mark ramsey, mark ramsey media, Media, online radio, podcasting, podcasts, radio, radio industry, Radio's Future, ramsey-blog, research, shorter, snapchat, user experience, youtube