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Is NextRadio Growing…or Sinking?

From Radio Ink: The latest statistics from Emmis regarding NextRadio show the popularity in the app is still on the rise. NextRadio allows listeners to access their favorite radio station on select Sprint phones without using data. In addition to the NextRadio app being downloaded over 240,000 times, listeners have tuned to nearly nearly 8,000 […]

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Posted in Apps, Digital Strategy, emmis, fm, FM on Mobile Phones, listener, mark ramsey, mark ramsey media, Media, mobile, mobile phones, next, nextradio, radio, radio industry, ramsey-blog, sprint, tagstation

Here’s what IHeartRadio and TuneIn are Missing

Lots of blood, sweat, tears, and treasure have gone into making radio’s alternatives to Pandora et. al., yet I think both IHeartRadio and TuneIn are missing perhaps their greatest opportunity. And it’s staring them in the face. To be sure, these are terrific apps – as good as anything out there. So what are they […]

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Posted in android software, app, clear channel communications, features radio, hd radio, iheartradio, industry, Internet Radio, listener, mark ramsey, mark ramsey media, Media, music radio, pandora radio, radio, radio induustry, radio listeners, radio stations, radio technology, Radio's Future, RIU, skipping songs, social media, software, solve, the radio station, tunein, web 2.0, world wide web

What if Listeners Don’t Want to “Engage” with your Radio Brands?

There’s this assumption in digital-land that everybody wants to “engage.”  That “engagement” is the ultimate goal of all digital activities. So then why is there so little “engagement” with most radio brands online? Is it because radio brands are poorly represented on digital platforms?  Or is it because most (but certainly not all) listeners use […]

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Posted in Advertising, brand, brand online, communication design, digital, digital platform, Digital Strategy, engage, engagement, follow, graphic design, heart, listener, littlest, mark ramsey, mark ramsey media, Media, platform, radio, radio brands, radio industry, RIU, usage

Why Doesn’t Radio use “Add to Calendar”?

I spend my day inviting others to meetings and accepting invitations from others. And I do it the same way you do, by sending or accepting those little “add to calendar” invitations. So here we are, radio broadcasters, driving tune-in to an appointment-based medium where appointments are clearly rewarded by Arbitron at ratings time. And […]

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Posted in add, add to calendar, appointment, arbitron, calendar, calendar invitation, facebook, invites, listener, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio broadcasters, radio industry, rewards, RIU, simplicity