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What Making Radio Interactive Really Means

Remember when a toy was something somebody else made that you simply purchased? This week Mattel has announced a $300 3-D printer for kids that will set their imaginations free: Users upload design files via Mattel’s proprietary Design App, which works on Android or iOS devices, and can print parts to be assembled into toys. Terry Wohlers, founder […]

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Posted in anchor.fm, Christmas, Digital Strategy, interactive, listeners, mark ramsey, mark ramsey media, mattel, Media, nike, personal expression, positive impact, radio, radio industry, Radio's Future, ramsey-blog, rising quality, trend-driven innovation, trends

What if Christmas Music on Radio Isn’t Popular After All?

The routine is familiar: At least one radio station in every market flips to “All Christmas” music around Thanksgiving, thus dominating the Nielsen ratings before and during the holiday period. The interpretation: Everybody wants to hear Christmas tunes during the holiday season. So let’s go all in and market the heck out of it! But what if […]

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Posted in Christmas, holiday, listeners, mall, mark ramsey, mark ramsey media, Media, merchant, music, nielsen, online radio, radio, ramsey-blog, ratings, trends

When Radio Advertising Goes Wrong

Over the past few weeks I have heard the story more than once: A big segment of a News/Talk show or a morning show was given over to an interview subject whose identity, content, and duration had nothing to do with what interested audiences and everything to do with what advertisers are paying for. Everybody was […]

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Posted in Advertising, audience, beware, buy, content, listeners, mark ramsey, mark ramsey media, Media, native advertising, poor, radio, radio industry, ramsey-blog, sales, trends

What Radio’s Changing Audience Demos Means for You

As you consider your target audience, don’t forget that target keeps moving. And it has profound implications for radio. Check out this chart from Business Insider via WSJ: This chart shows the changes in US demographics (age only) over the past six years. What you’re looking at is a slight decline in the overall number […]

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Posted in 16 to 24, 25 to 54, 55+, Audio Trends, baby boom, business insider, change, demographics, Insights, listeners, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, trends, young, youth

What Happens when you Focus on “Fans”?

“Fans, not just Listeners.” That was the theme of a national conference of show and digital producers for Southern Cross Austereo, Australia’s leading media and entertainment company. What happens to your strategies when your focus is on fans first? What happens to your ability to execute those strategies across platforms? It turns out that a cross-platform […]

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Posted in Audio, australia, fans, featured, interview, Interviews, listeners, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, RIU, sam cavanaugh, sca, southern cross austero, video, Videos

Do you Talk to your Listeners?

“Will you talk to me?” I mean, one-on-one? It’s my observation that most program directors spend infinitely more time talking to the ratings reports than talking to actual listeners.  Needless to say, this confuses input (listeners) and outcome (ratings). As a practitioner of consumer research, I’m not foolish enough to believe that one conversation with […]

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Posted in consumers, feedback, Insights, listeners, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio industry, ratings, RIU, story, talk