“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

Posted on 29 June, 2017 by Mark Ramsey

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues. Required reading for anyone in the local media business. Yesterday I published a transcript of Part 1 and the full video interview. Today, Part 2: Whereas the emphasis in the radio industry seems to be “let’s communicate the value of the Nielsen numbers, let’s make […]

Posted in 2017, Advertising, associates, audience, borrell, buyer, gordon borrell, local advertising, mark ramsey, mark ramsey media, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, ratings, sales, trends

“Radio is Shrinking, Give the Advertisers What They Want”

Posted on 28 June, 2017 by Mark Ramsey

Gordon Borrell has issued his latest report benchmarking local media’s digital revenues, and it’s another eye-opener. Here’s my full conversation with Gordon about this report, the consequences for the radio industry, and what radio can learn from it. Part 1 publishes today, Part 2 tomorrow. What’s the biggest way this report is different from your previous […]

Posted in Advertising, clients, gordon borrell, local advertising, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog, research, sales

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“Radio, Advertisers are Less Interested in an Audience and More Interested in a Buyer”

“Radio is Shrinking, Give the Advertisers What They Want”