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You are Invited to hivio 2016 – the Audio Future Festival

There are events for radio and online radio and digital and local revenue and commercial and public and Christian broadcasters, but there’s no event for people across the audio space to gather together in one place at one time. Audio is one medium, and hivio, the audio future festival, is that one event. I’m proud to announce that […]

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Posted in 2016, acast, Adam Carolla, alpha media, andy bowers, beck media, clammr, conference, dr. drew, glenn mcquaid, hivio, howard lapides, huge, ian grace, jimmy kimmel, june, lizzie widhelm, los angeles, mark ramsey, mark ramsey media, Media, omaze, pandora, panoply, parviz parvizi, patricia korth-mcdonnell, peter kafka, ramsey-blog, re/code, ryan cummins, sarah van mosel, stefan brock, tales from beyond the pale, tickets, todd beck, valerie geller, virgin radio

Breakthrough Digital Strategy for Radio – Federated’s James Derby

In radio, we are always talking about digital strategies, but how about seeing some actual strategies in action and the real audience and revenue results they generate? That’s why James Derby spoke at hivio, the audio future festival held a while back in LA. James has led the development of some of the boldest, most inventive, […]

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Posted in 2015, Audio, digital, digital marketing, federated, future, hivio, Interviews, james derby, local, los angeles, mark ramsey, Media, mobile, radio, ramsey-blog, sports, strategy

The Power of Audio Storytelling

Robert McKee is a teacher of Story and author of the classic book Story. Style, Structure, Substance and the Principles of Screenwriting. Past students of Mr. McKee’s include people like Peter Jackson, Russell Brand, Jimmy Fallon, Julia Roberts, Geoffrey Rush, Kirk Douglas, David Bowie, Meg Ryan, John Cleese, and many more. McKee is hosting an […]

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Posted in Audio, business, Interviews, los angeles, mark ramsey, mark ramsey media, Media, power, powerpoint, radio, ramsey-blog, robert mckee, story, storynomics, storytelling

A Tale of Two Tees

As part of hivio, the audio future festival, I’m producing a free t-shirt for all who attend. My instructions to the designers were to represent the power of audio – the theme of the event. I took the leading ideas and did a poll for folks who were interested in hivio, and that poll had […]

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Posted in contest, design, hivio, hollywood improv, humanity, los angeles, mark ramsey, mark ramsey media, Media, people, ramsey-blog, shirt, skynet, spirit, t shirt, tee, tshirt

Radio Ratings are in a Heap of Trouble

If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when “inconsistencies” resulted in the need for more “quality control reviews.” Since then, the problem has only deepened. From the LA Times: Nielsen […]

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Posted in aas, Advertising, error, los angeles, mark ramsey, mark ramsey media, measurement, Media, nielsen, pandora, ppm, radio, radio industry, radio ratings, ramsey-blog, ratings, triton

The Future of Radio is at the LA Podcast Festival

Or at least it could be…if anyone from radio is paying attention. What is the LA Podcast Festival? It’s a fan appreciation event packed with live performances from the biggest names in comedy podcasts, and it happens October 4-6 in Santa Monica. You’re going, aren’t you? Names you’ll know, like Marc Maron, Dana Gould, Jon […]

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Posted in Audio, comedy film nerds, festival, future, Graham Elwood, la podcast festival, los angeles, mark ramsey, mark ramsey media, Media, Personalities, podcast, podcasts, radio, radio industry, Radio's Future, ramsey-blog, video, Videos

Things I Hate about Radio Station Websites

Some folks accuse me of being too negative in some of my posts. For you, this will be your “I told you so” moment. Are you like me? Do you browse to your local radio station site only to find yourself asking the cosmic question: Why in the world did I bother to come here? […]

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Posted in Advertising, Digital Strategy, hate, Insights, los angeles, mark ramsey, mark ramsey media, Media, radio, radio industry, radio station, things, websites