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Radio Listeners Have More Sex

A recent study set out to determine the difference between hearing music aloud and together with others (the way radio tends to be consumed) versus hearing that music alone (e.g., via earbuds or headphones). The study, sponsored by Sonos and Apple Music, came to this conclusion (reported in Mashable): With music being played aloud, families […]

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Posted in apple music, love, mark ramsey, mark ramsey media, mashable, Media, pandora, radio, Radio's Future, ramsey-blog, research, sex, sonos, spotify, valentine's day

Is There Love in your Audio Brand?

In her book Marketing: A Love Story: How to Matter to Your Customers, author Bernadette Jiwa tells of a visit to a restaurant. Everything was clean. It was easy to overlook the peeling corners of the laminated menu. The food was fine, the coffee was fine. As the bill was paid, the server asked “Was […]

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Posted in average, bernadette jiwa, branding, just okay, love, mark ramsey, mark ramsey media, Media, mediocre, okay, playlist, radio, radio industry, ramsey-blog

People Don’t Fall In Love With Distribution Channels…

…they fall in love with content. It’s not often I make a post that is purely an image, but I thought I’d make a tiny – and meaningful – exception today. Enjoy.

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Posted in channel, content, distribution, fall, image, infographic, love, mark ramsey, mark ramsey media, Media, radio, radio industry, Radio's Future, ramsey-blog

Does Radio “Need a New Story”?

Sometimes I just want to scream. Like when I read a piece in Radio Ink titled “Consumers do not know about the Power of Radio.” That’s right. With five radios in every household and radio presumably being a part of virtually everyone’s daily habit, we consumers “do not know about the power of radio.” We […]

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Posted in active, arbitron, Insights, like, love, mark ramsey, mark ramsey media, Media, passive, power, radio, radio industry, radio ink, starbucks, story