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Your Audio Advertising Needs to be More Human

Alex Blumberg is the creator of the popular podcast Startup and founder of the new podcasting network, Gimlet Media. Given his deep background in public media, it’s fair to ask what anyone in the commercial audio space might learn from Alex about audio advertising. What the heck does he know, anyway? Well, Gimlet Media is […]

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Posted in Advertising, alex blumberg, Audio Trends, brands, consumers, gimlet, mailchimp, mailkeemp, mark ramsey, mark ramsey media, Media, podcasts, public media, radio, radio industry, ramsey-blog, serial, startup, this american life

Does This American Life’s “Serial” Signal a “Golden Age” for Podcasts? Nope.

Does This American Life’s “Serial” Podcast signal a new “Golden Age” for Podcasting? Nope. And we’re going to explain why. Also: Why is Beats crushing Bose – on YouTube? It’s episode 8 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we take the steam out of some overheated PR. […]

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Posted in ad, beats, bose, branding, clint eastwood, golden age, mailchimp, marco.org, mark ramsey, Media, Media Unplugged, podcast, podcasting, podcasts, pr, quartz, radio, radio industry, ramsey-blog, serial, this american life, tom asacker, wall street journal, youtube