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Why Aren’t Radio Program Directors Compensated on Top Line Revenue?

Once upon a time a radio station featured two opposing forces: The sellers who sold the ads that interrupted the content and the programmers who created the content to grow the audience that sellers interrupted. The system was built to do two things: Maximize the audience and then throw obstacles at them – spots – that […]

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Posted in Advertising, broadcasting, compensation, incentive, Insights, management, mark ramsey, mark ramsey media, Media, program director, radio, radio industry, Radio's Future, ramsey-blog, sales, seller, structure, top line

Will Radio be Good to Great to Gone?

Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new book called Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, a memoir of the lessons he learned from the failure of Circuit City that can apply […]

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Posted in alan wurtzel, Audio, book, featured, good to great to gone, interview, Interviews, management, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio industry, Radio's Future, RIU, strategy, trends, video, Videos