Marketing Strategy Archives - Radio Intelligence
Blog Archives

One Surprising Thing Radio Can Learn from Donald Trump

I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not bother. There’s one, however, that you may find surprising. The Trump campaign has on file the name, phone number, address, and email of every one of the tens of thousands […]

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Posted in big data, donald trump, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, politics, radio, radio industry, ramsey-blog, strategy, trends, trump

Whatever Happened to Radio Bumper Stickers?

Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays. “People won’t put bumper stickers on their cars anymore,” some say. That’s nonsense. People won’t put just any bumper sticker on their cars. Just as people won’t put just […]

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Posted in Advertising, apple, billboards, bumper, bumpersticker, college, Cume, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, nielsen, ppm, Public Radio, radio, radio industry, ramsey-blog, sports team, sticker

Does your Radio Positioning Suck?

“If you repeat something often enough, folks will believe it.” That’s one of those old radio maxims that results from years of radio stations repeating positioning messages and years of consumers repeating them back to us. But do they really believe the messages? Or are they just skilled at repeating them back to us? And what if the […]

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Posted in bad, branding, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, mumbo jumbo, positioning, radio, radio industry, ramsey-blog, slogan, tagline

“Live and Local”? I Don’t Think So

It has been suggested that the new story for radio should be one of the oldest stories for radio: “We’re live and local.” This strikes me as perplexing for many reasons, not the least of which is that so much of radio is neither live nor local. Yet that doesn’t make it less popular or […]

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Posted in future, Insights, live, live and local, local, mark ramsey, mark ramsey media, Marketing Strategy, pandora, radio, radio industry, Radio's Future, ramsey-blog, saturday night live, spotify, trends

What’s Your Sign?

Before 1960, the drive-in was king. It was ground-zero for a demographic segment Hollywood had forgotten in its obsession to meet head on the challenge that was television, and that demo was teenagers. So a generation of films and filmmakers arose with that segment squarely in their sights. And chief among them was a director […]

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Posted in Advertising, branding, Chris Nashawaty, drive-in, Insights, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, poster, radio, radio industry, ramsey-blog, roger corman, sign, strategy

The Hunger Games You Are Not, Radio

It has been a long time since radio broadcasters had sizable ad budgets to work with – a remarkable irony since radio is, after all, in the business of investing the sizable ad budgets of its clients for what broadcasters argue is a quantifiable and worthwhile return. Since then we have relied on bowing our […]

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Posted in 000 songs, 10, Advertising, blockbuster, commercial-free, hunger games, Insights, launch, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, radio, radio industry, ramsey-blog

Your Station Can be Featured in a Major Motion Picture

You want your radio or TV station’s name to appear in a major motion picture, don’t you? What about your star personality’s or your morning show’s name? Of course you do. What broadcaster doesn’t? You want your name up in lights! Well you’re in luck. Since movies are one of my things, I’ve arranged with […]

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Posted in broadcasting, danielle harris, fear clinic, kane hodder, mark ramsey, mark ramsey media, Marketing Strategy, Media, movie, product placement, radio, radio industry, ramsey-blog, robert englund, tv, tv industry

Is Your Radio Brand a Commodity?

Commodities are the sad sacks of marketing. And brandSTOKE today has a great post on how to tell if your product – even your radio product – is a commodity. Do you emphasize price in your marketing? In the radio context, do you argue that radio is great because it’s “free”? Do you emphasize convenience? […]

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Posted in branding, brandstoke, commodity, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, radio, radio industry, RIU

What Radio can learn from Otis

He stops traffic.  Literally. When my wife and I take him to public places crowds swarm around him, iPhones clicking away. He’s Otis, our 145-pound Newfoundland.  And he teaches the lesson of attention. Attention is scarce always – never more than today.  Bright and shiny objects abound, many of which substitute for the same or […]

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Posted in attention, dog, lesson, mark ramsey, marketing, Marketing Strategy, Media, newfoundland, otis, radio, radio industry, Radio's Future, RIU, strategy, trends

Will Radio be Good to Great to Gone?

Alan Wurtzel is the former CEO of Circuit City, America’s late, great electronics superstore. He is also the author of a fabulous new book called Good to Great to Gone: The 60 Year Rise and Fall of Circuit City, a memoir of the lessons he learned from the failure of Circuit City that can apply […]

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Posted in alan wurtzel, Audio, book, featured, good to great to gone, interview, Interviews, management, mark ramsey, mark ramsey media, Marketing Strategy, Media, radio, radio industry, Radio's Future, RIU, strategy, trends, video, Videos