marketing Archives - Radio Intelligence
Blog Archives

The Dangers of Social Media for Radio

Will social media mentions lead to radio tune-in? Will likes and shares and comments lead to ratings? That’s your hope, of course. Because we all know that no commercial broadcaster would devote an iota of effort to social media if he or she didn’t believe there was some translation – no matter how indirect – […]

See more ›

Posted in mark ramsey, marketing, Media, peter kafka, promotion, radio, radio industry, ramsey-blog, recode media, social media, steven soderbergh

The End of Advertising?

We all know the folks in the print business are being squeezed by digital. At the New York Times total revenue fell 1% while Gannett Co. reported revenues down almost 9%. And remember, those declines take into account any growth in digital. But this note from MediaPost is particularly telling: It’s worth noting that [circulation] revenues […]

See more ›

Posted in Advertising, broadcasting, disney, end, facebook, gannett, google, mark ramsey, mark ramsey media, marketing, Media, new york times, newspaper, radio, radio industry, ramsey-blog, television, trends

hivio 2016: How Radio Can Do Social Media Right

How can radio and other media brands do social media right? Why not ask the expert whose clients include NBC Universal, News Corp, and several OTT video players? Todd Beck is CEO & Founder of Beck Media & Marketing, the agency dozens of TV, OTT, and Tech companies look to for potent digital strategies that get […]

See more ›

Posted in 2016, Audio, beck media, best practices, branding, entertainment, hivio, interview, Interviews, mark ramsey, mark ramsey media, marketing, Media, radio, radio industry, ramsey-blog, social media, todd beck

Is NPR’s Future All Used Up?

Is NPR’s future all used up? And… What happens when Buzzfeed loses its buzz? It’s episode 41 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about pandering politicians, Domino’s Pizza’s new app that orders your pizza in ten second, thoughts on the Social Media Marketing World conference […]

See more ›

Posted in app, buzzfeed, conference, death, dominos, donald trump, Facebook live, future, hillary clinton, lessons, mark ramsey, marketing, Media, Media Unplugged, nor, pizza, podcasts, prince, ramsey-blog, social media, tom asacker, trends, unplugged

Media Unplugged: Surprise! Distribution is King!

Surprise! Distribution is KING! And… Time is running out for Big Media. It’s episode 39 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves about an app that allows you to exchange your time for money, the ridiculous idea that movie review ratings should correlate to box office […]

See more ›

Posted in aggregator, app, big media, bleacher report, box office, branding, chinese, digiday, distribution, future, king, mark ramsey, marketing, Media, Media Unplugged, money, movie review, neil patel, podcasts, ramsey-blog, revenue, time, tom asacker, tv, unplugged, video

Media Unplugged: Donald Trump’s 10 Brand Secrets – Revealed!

Donald Trump’s ten brand secrets – revealed! And… From stodgy magazine to multimedia juggernaut – how The New Yorker did it. It’s episode 36 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on the meaninglessness of taglines, the platform that can turn your idea into a book […]

See more ›

Posted in 10, book, bookinabox, brand, donald trump, mark ramsey, marketing, meaningless, Media, Media Unplugged, podcasts, publishing, ramsey-blog, secrets, tagline, tom asacker, unplugged

One Surprising Thing Radio Can Learn from Donald Trump

I could drone on and on about the lessons Donald Trump teaches media companies, but many of the lessons are so obvious that I need not bother. There’s one, however, that you may find surprising. The Trump campaign has on file the name, phone number, address, and email of every one of the tens of thousands […]

See more ›

Posted in big data, donald trump, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, politics, radio, radio industry, ramsey-blog, strategy, trends, trump

7 Predictions about the Future of Media

  7 predictions about the future of media. And… Great advice for musicians – and marketers! It’s episode 34 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Plus, rants and raves on your chance to own your own movie theater for just $100 – and more. Listen as we go […]

See more ›

Posted in 7 predictions, branding, business insider, digital, future, lefsetz, mark ramsey, marketing, Media, Media Unplugged, podcast, podcasts, ramsey-blog, tom asacker, unplugged

5 Must-Hear Trends in Media and Marketing

5 must-hear trends in media and marketing. Plus… CMO’s say the darnedest things! It’s episode 30 of Media Unplugged with branding authority Tom Asacker and media strategist Mark Ramsey. Listen as we go inside media to reveal the ugly truth! Click the play button below: And if you’re reading this by email, click here for the audio.   […]

See more ›

Posted in 2015, Advertising, artisanal, authenticity, branding, com, darnedest things, fandango, jack myers, mark ramsey, marketing, Media, Media Unplugged, media village, orson welles, podcasts, ramsey-blog, rants, raves, tom asacker, trends, unplugged

Whatever Happened to Radio Bumper Stickers?

Once a radio industry – and radio station fan – mainstay, it’s hard for me to find a radio station bumper sticker on the road nowadays. “People won’t put bumper stickers on their cars anymore,” some say. That’s nonsense. People won’t put just any bumper sticker on their cars. Just as people won’t put just […]

See more ›

Posted in Advertising, apple, billboards, bumper, bumpersticker, college, Cume, mark ramsey, mark ramsey media, marketing, Marketing Strategy, Media, nielsen, ppm, Public Radio, radio, radio industry, ramsey-blog, sports team, sticker