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Nielsen buys Arbitron…What it REALLY Means to You

It’s not just the Mayan apocalypse that passed uneventfully, it’s also the announcement of another transition – the one that may transform Arbitron into Nielsen. Much has been written about this announcement over the previous days, most of it anticipating (or at least hoping for) new benefits to radio. Call me crazy, but I don’t […]

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Posted in acquisition, arbitron, implications, mark ramsey, mark ramsey media, means, Media, nielsen, radio, radio industry, RIU, transform