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Why Are You Trusting Your Ratings to Nielsen?

I have largely steered clear of the Voltair/Nielsen discussion (except for this piece) because it’s so simple: It’s a classic evolutionary dilemma, and in those evolutionary dilemmas the individuals who are most capable of adapting survive and those most finely tuned to their changing environments thrive. In other words, those who spend their hard-earned bucks on Voltair […]

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Posted in Advertising, agencies, mark ramsey, mark ramsey media, measurement, Media, nielsen, radio, radio industry, ramsey-blog, ratings, voltair

Radio Revenue: You Get What You Ask For

You get what you ask for. Last week Townsquare Media reported that about 30% of its revenue derived from non-spot sources in 2014 – 42% if you exclude recent acquisitions. And Townsquare isn’t alone. Check out how CBS (the entire company, not just radio) is shedding its dependence on advertising: CBS, which in addition to the CBS […]

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Posted in 40%, Advertising, cbs, mark ramsey, mark ramsey media, measurement, Media, nielsen, radio, radio industry, Radio's Future, ramsey-blog, revenue, sales, strategy, tom taylor, townsquare, trends

Radio Ratings are in a Heap of Trouble

If you can’t trust the Nielsen ratings in America’s largest radio market, then where can you trust them? A few days ago, Nielsen delayed the release of May ratings for Los Angeles when “inconsistencies” resulted in the need for more “quality control reviews.” Since then, the problem has only deepened. From the LA Times: Nielsen […]

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Posted in aas, Advertising, error, los angeles, mark ramsey, mark ramsey media, measurement, Media, nielsen, pandora, ppm, radio, radio industry, radio ratings, ramsey-blog, ratings, triton

What is Sean Hannity Smoking?

“It’s the single biggest threat to the radio business today, the measurement system is flawed in a dramatic way.” So says Sean Hannity in Radio Ink: For example, in New York, if you’re listening to The Sean Hannity Radio Show on the WOR website, even if you have a Portable People Meter, I can’t get […]

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Posted in Internet Radio, mark ramsey, mark ramsey media, measurement, Media, nielsen, online radio, radio broadcasting, radio industry, radio ink, ramsey-blog, ratings, sean hannity, triton, triton digital

Dear Arbitron, What about Asian Americans?

Arbitron makes no distinction between Asian Americans and any other group of non-Hispanic, non-African Americans in their sample. That means Asian Americans fall into the vast category called “other,” a category without sub-categories and the sample goals those sub-categories might deserve. In any given market there is no way to know whether Arbitron is properly […]

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Posted in american, arbitron, asian, major market, mark ramsey, mark ramsey media, measurement, Media, population, ppm, radio, radio industry, trends